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ValueClick's European Expansion Continues

Alison Rowley and Tina Wild Join ValueClick with 12 years Combined Online Experience

LONDON, UK, 20th July 2004 - ValueClick, Inc. (Nasdaq: VCLK), the single-source provider of media, technology and services across all major interactive marketing channels, today announced the appointment of Tina Wild as business development account manager for ValueClick Media and Alison Rowley as marketing communications manager for ValueClick Europe. Both Tina and Alison come to the company with extensive experience in the online industry.

These additions quickly follow the recent announcement of Jonathon Forster as Commission Junction's UK country manager, and further demonstrate ValueClick's commitment and increasing success in the European market.

Tina Wild has five years online experience in business development with companies such as Ad Pepper Media, XPO Network and Real Media. In her new position within ValueClick, Tina will be responsible for generating new publisher relationships, brokering media buys and identifying new advertising contacts. In addition, Tina will work closely with the account managers to deliver appropriate campaigns for each potential customer.

Alison Rowley has seven years online experience, specialising in marketing communications. Before joining ValueClick Europe, Alison was brand and communications Manager at Deal Group Media, where she was responsible for developing and implementing effective marketing programs to support new business and client development. At ValueClick Europe, Alison has overall responsibility for internal and external marketing communications activity, where she will work closely with country managers in Europe to execute a consistent marketing strategy across ValueClick's three business areas - media, technology and affiliate marketing.
"ValueClick Europe is growing from strength to strength and every success is thanks to the employees' experience and enthusiasm," commented Carl White, European Managing Director, ValueClick. "Tina and Alison's extensive knowledge of the industry is second to none and we welcome them to the team to continue to grow and develop our European presence."

- Ends-

Contact Details
ValueClick Europe
Carl White / Vanessa Kent
Tel: +44 (0) 208 785 5800
Email: cwhite@valueclick.com / vkent@valueclick.com

Strategic PR
Sarah Hewitt / Lauren Caldwell
Tel: +44 (0) 1494 434434
Email: sarahh@strategicpr.net / laurenc@strategicpr.net

About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is the single source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:

ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions - including web marketing, email marketing, lead generation marketing, and search marketing - to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.

Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing, optimised advertising and search marketing to drive measurable results for its clients.

Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and website publishers manage their online advertising and permission-based email campaigns.
For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Published on: 12:00AM on 20th July 2004