London, 8th December 2008: Email Service Provider Database Group Interactive has won a “highly commended” finalist position in the e-Consultancy 2008 Marketing Innovation Awards for Personalised Image Creative (ePIC™). ePIC™ creates unique graphics that are personalised to each email recipient, rather than the standard method of email personalisation using text.

One of the earliest Email Service Providers established in the UK, Database Group Interactive is currently the only email service provider in the UK to offer cost effective Personalised Image Creative, representing a considerable development in email marketing technology.

In a recent campaign for One North East, supplementing the email creative using ePIC™ has demonstrated significant response improvements compared to non-ePIC control cells, showing a 55% increase on open rates and 130% increase in click-through rates.

Caroline Hitchen, Brand Manager UK for One North East says: “We love the dynamic imagery, which we believe plays a major role in helping us communicate our destination brand in a highly personalised way to potential visitors. In terms of responsiveness, enquiries, and competition entries, the results have exceeded our expectations.”

Business Development Director Guy Hanson says: “This constitutes an excellent result, and one that Database Group Interactive is exceptionally pleased with. Email marketers are currently faced with a major challenge to create emails that grab attention. Database Group Interactive is confident that ePIC™ is rapidly going to form a crucial element in the email marketers tool kit”.

Examples of ePIC™ can be seen via
http://www.databasegroup.co.uk/news_archive.asp?10

About Database Group Interactive

Currently broadcasting over 30 million permissioned emails each month, Database Group Interactive delivers self-service software or a fully managed service including email marketing, interactive database solutions, multi channel communications and fully database integrated campaign management.

For further information please visit: http://www.databasegroup.co.uk/email_marketing.asp

Media Contact:
Gavriel Shaw (Marketing Manager):
Telephone Number: 0207 479 4805

Published on: 12:00AM on 8th December 2008