TradeDoubler, the global digital marketing company, today announces that it has been appointed by Thomas Cook UK & Ireland to exclusively manage its affiliate marketing programme in the UK. The account covers core brands including Thomas Cook, MyTravel, Direct Holidays, Going Places, Cresta and Neilson.

Thomas Cook UK & Ireland previously managed its brands across two network providers and this has now been consolidated into one integrated approach with TradeDoubler. The new affiliate programme will focus on driving incremental revenues and maximising sales across all booking seasons and ultimately help sustain growth in online sales.

Russell Gould, Director of e-Commerce at the Thomas Cook UK & Ireland, said: “It was necessary to consolidate our position to a single affiliate network partner. Following on from a comprehensive tender and review process, TradeDoubler demonstrated a thorough understanding of our core brands and future plans, and we were attracted to their innovative approach from a marketing and technological perspective. This new consolidated approach will ensure we are able to drive increased levels of performance from our programme.”

Ben Wood, UK Managing Director at TradeDoubler, commented: “Thomas Cook is a leading brand and another significant travel sector win for TradeDoubler. The strength of our publisher relationships and our understanding of their influence in the customer journey to sale helped us to stand out from all the other networks. This, coupled with our premium client service, should stand us in good stead to deliver above and beyond the ambitions of the programme and help to firmly establish the online presence of all Thomas Cook’s key brands.”

Thomas Cook is the latest addition to a growing list of new business wins in the travel sector this year for TradeDoubler. Other notable account wins include, Cathay Pacific, Hotel Club, Rates To Go, Hotel Connect, Travelsphere, Page & May, British Airways, Just For You and Jet2Holidays.

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For additional information, please contact:

Jennifer Cheung, TradeDoubler: +44 20 7798 5860
Carly Pearson, Firefly Communications: +44 20 7386 1417

About TradeDoubler

TradeDoubler is a global digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 19 countries in Europe and Japan. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,700 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange.

Please visit www.tradedoubler.com for further information.

About Thomas Cook UK & Ireland:

Thomas Cook UK & Ireland is the second largest leisure travel group in the UK with around 19,000 employees. The company operates a fleet of 42 aircraft, has a network of more than 800 high street stores (Thomas Cook and Going Places), leading websites (www.thomascook.com and www.airtours.co.uk), its own television channel Thomas Cook TV (Sky channel 655) and some of the world's favourite travel brands.

These brands include Airtours, Club 18-30, Cresta, CruiseThomasCook, Direct Holidays, Flexibletrips, flythomascook.com, Manos, Neilson, Panorama, Style Holidays, Sunset, Sunworld Holidays, Swiss Travel Service, Thomas Cook, Thomas Cook Signature, Thomas Cook Sport, Tradewinds, www.hotels4u.com and Elegant Resorts.

The company’s airline, Thomas Cook Airlines flies from various regional airports to destinations worldwide.

Thomas Cook offers a range of financial services, including foreign exchange at competitive rates, the Thomas Cook Credit Card in conjunction with Barclays Bank, the cash passport and a wide range of travel insurance policies. It is the only major travel company to be FSA regulated for its travel insurance, which is underwritten by AXA. The company also owns White Horse Insurance Ireland Ltd.

Thomas Cook also has a leading publishing division, and currently has more than 150 guidebooks and publications on offer.

Thomas Cook UK & Ireland is part of Thomas Cook Group plc (www.thomascookgroup.com).

Published on: 12:00AM on 8th December 2008