w00t!media has expanded its ‘urbanite’ publisher division with the addition of Flavorpill; the online network of email magazines and websites specialising in filtered cultural content.

The London division of the site reaches over 45,000 readers each week with an events update newsletter.

Mark Mangan, Co-founder and CEO of Flavorpill, awarded the UK online ad sales account to w00t!media due to the collection of ‘digital lifestyle’ UK sites the company works with. These include Urban Junkies, London Parties and Don’t Stay In.

"We're delighted with the w00t!media partnership," said Mangan. "The company works with great digital publishers and has a strong understanding of the online advertising market. We look forward to a successful relationship as we continue to build our UK presence."

Flavorpill specialises in delivering cultural content to an informed audience through digital media and specialist projects. Originally a New York-based weekly music events newsletter, Flavorpill now publishes a series of ten email magazines reaching more than 750,000 people in New York, Los Angeles, San Francisco, Chicago and London. A write up in The New York Times said: “Such is Flavorpill’s trend-setting street cred that in some quarters its seal of approval is considered the equivalent of a papal blessing.”

“Flavorpill is an ideal website for w00t!media to partner with,” said w00t!media Director Austen Kay. “The site caters for the ‘creative class’, allowing us to target a specific tech-savvy, culturally curious and receptive audience with relevant brands.”

All Flavorpill city versions and city guides can be read at www.flavorpill.com

About w00t!media
w00t!media is an independent digital sales house. We provide premium representation for entertainment and lifestyle publishers, offering an alternative media-buy to commoditized ad-networks. In particular, w00t!media specialise in creative solutions across cult websites. In 2007, w00t!productions and w00t!viral launched; focused on the creation and guaranteed exposure of engaging, ad-funded content. Current viral seeding clients include Unilever, ghd, Nokia, O2 and adidas.

Productions clients include Cadbury, T-Mobile and Fanta. w00t!media was founded in 2005 by Austen Kay and Dan McDevitt.

For further information please contact:
Claire Armitt / Laura-May Coope
01273 779449 / 01273 779492
claire.armitt@no-flannel.com / laura-may.coope@no-flannel.com

Published on: 12:00AM on 9th December 2008