Independent online advertising sales house w00t!media has strengthened its music division with a new publisher win. ‘Social’ music-focused website Drum & Bass Arena joins existing clients including Urban Junkies, Don’t Stay In, Clash Music, London Parties and Playboy.

w00t!media is tasked with bringing complementary brand advertising to the site.
Drum & Bass Arena is the popular online dance music brand created by Art Empire Industries. The award-winning site is a key resource for drum and bass music information, with over 1.2 million users each month downloading podcasts, buying merchandise from the online store and catching up with the latest releases and remixes. w00t!media won the contract from ad sales house Dolphin Digital.

Commercial Director Karl Nielson said: “D’n’B Arena has a highly loyal and engaged fan base - a recent campaign for Nike saw a click through rate of over 5%. w00t!media is an agency that we feel understands the creation of campaigns that go beyond the traditional banner format. With the traffic and audience that DnB Arena achieves, we can offer a range of youth marketing solutions - not only online but with our live events and also with D’n’B TV.”

“w00t!media has established itself as the top choice for niche, fashionable and cult websites,” said w00t!media Director Austen Kay. “Working with Drum & Bass Arena will allow us to bring targeted, bespoke advertising to reflect the music and socialising themes. This exciting websites will partner our approach to create original brand partnerships.”

The website can be found at

About w00t!media
w00t!media is an independent online advertising sales house. We provide premium representation for digital entertainment and lifestyle publishers, offering an alternative media-buy to the large ad-networks. In particular, we specialise in sponsorship & promotion across niche websites. In 2007, w00t!productions and w00t!viral launched; focused on the creation and guaranteed exposure of engaging, ad-funded content. Current viral seeding clients include Unilever, ghd, Nokia, O2 and adidas. Productions clients include Cadbury, T-Mobile and Fanta. w00t!media was founded in 2005 by Austen Kay and Dan McDevitt.

For further information please contact:
Claire Armitt / Laura-May Coope
01273 779449 / 01273 779492 /

Published on: 12:00AM on 9th December 2008