LeadPoint, the world’s first lead exchange marketplace, today announced a partnership with Virtual Advisor one of the UK’s leading providers of remote financial advice technology.

Virtual Advisor enables intermediaries to invite their customers into an online financial advice session. By taking part in a session, an intermediary can show their customer an array of financial information which can be tailor made to the needs of the individual. As well as engaging the customer and giving them the confidence to place their business with the intermediary, the system creates an audit trail which allows the intermediary to be totally compliant and demonstrate they are treating customers fairly.

The partnership will enable LeadPoint lead buyers to take advantage of the Virtual Advisor remote financial advice service at a reduced rate and will enable them to successfully expand their lead buying activities by taking leads from areas of the country that they wouldn’t normally be able to go.

Justin Rees, LeadPoint UK Head of Marketing said:
“In the age of the internet, where consumers are increasingly going online to look for financial products and services, the way companies large and small do business is changing. Gone are the days where you can feasibly visit every customer in their own home. However, until now nobody has come close to creating a system that can replace the experience of a face-to-face appointment. The Virtual Advisor system is set to change all this as it will enable intermediaries to provide the same personal touch without leaving their offices. This will also have a direct impact on how intermediaries use lead generation as it will enable them to expand their lead buying activities beyond their immediate surroundings and therefore allow them to talk to more customers and do more business.”

Ian Brewer, CEO of Virtual Advisor commented:
“You could say we have been the industry’s best kept secret but we are now ready to make available our award winning proven remote advice facility. Once the consumer is in the advice session, the conversion to business has proven to be as high as 80%. The system provides a full visual audit of what has taken place regardless of what point of sale systems an adviser uses. This demonstrates and provides evidence that advisers are treating customers fairly and will assist firms in dealing with RDR Retail Distribution Review. Virtual Advisor has been used effectively in Mortgages, Pensions, Life Insurance and Investments. We are very pleased to be associated with Leadpoint who clearly see this will add a new dimension to selling and buying leads and transform how advice will be delivered in the future.”

Media enquires:

Justin Rees, Head of Marketing, LeadPoint UK Ltd, 0203 178 2179
Ian Brewer, CEO, Virtual Advisor, 0844 477 0792

Notes to Editors

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange, by monitoring lead quality and the customers themselves.

Leads are competitively priced, based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in ‘real time’ and enables sellers to more efficiently sell leads and to enter multiple verticals (categories i.e. mortgages or loans) simultaneously.

The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Virtual Advisor
• Virtual Advisor was invented by a financial advisor for financial advisors so we know all the issues facing financial advisors today.
• Virtual Advisor not only reduces cost of delivery by up to 50% it also increases productivity and conversion rates by 80%.
• Virtual Advisor can work with any existing point of sales systems and make them internet enabled without the need to travel.
• Virtual Advisor is secure and provides a visual audit of everything the client sees demonstrating your treating your customer fairly TCF and provide your firm protection against a miss selling complaint.
• For more information visit www.virtualadvisor.co.uk or call 0844 477 0792


Published on: 12:00AM on 11th December 2008