Coremetrics, the leading provider of digital marketing optimisation solutions, has been appointed by Long Tall Sally, the multi-channel retailer of fashion for taller women. The deal delivers Coremetrics Online Analytics™ to provide reliable, actionable data to maximise online marketing investment and drive sales.

Long Tall Sally’s high street stores are supported by an extensive online and mail order offering that services an international clientele. Having exhausted the capabilities of the free analytics tool it had been using, Long Tall Sally has implemented Coremetrics’ more comprehensive analytics tool to use advanced segmentation to target the right audiences with the most relevant messages across the conversion cycle.

Emily Minett, Head of e-commerce, Long Tall Sally comments: “The key to converting our customers is providing them with a positive buying experience whichever sales channel they use. By using Coremetrics Online Analytics we will be better equipped to identify opportunities and trends in real time and react to customer demand with relevant offers to achieve the highest levels of customer satisfaction.”

Richard Sheppard, VP and General Manager of EMEA, Coremetrics EMEA added: “Long Tall Sally operates in a competitive, fast-changing market and the online channel drives a significant portion of its sales. Coremetrics will deliver a clear understanding of consumer buying habits and will enable Long Tall Sally to tailor its digital campaigns to improve conversion and increase sales."

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Notes to editors

About Coremetrics
Coremetrics is the leading provider of web analytics and digital marketing solutions, helping businesses acquire, convert and retain online customers with offers tailored through behavioural targeting. Having identified customer online behaviour, Coremetrics delivers out of the box integration with the most relevant ‘best of breed’ digital marketing applications, including search and email marketing, to generate a high ROI on marketing and sales investments.

Local, customer focused, service teams at Coremetrics provide global expertise to more than 1,100 online business sites (transacting more than £7.4 billion this year using Coremetrics’ Software as a Service (SaaS) applications).

The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners. Coremetrics Europe is headquartered is in Windsor, Berkshire and corporate headquarters is located in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.co.uk

About Long Tall Sally
Long Tall Sally is a multi-channel retailer of fashion for taller women. You can find us at www.longtallsally.com , in one of our 21 stores around the UK or call us on 0870 990 6885.

Our mission is to be the first choice in fashion for tall women in the UK and worldwide. Our collection is designed for women 5’8 and above in sizes 10-20. All of our clothing is designed in house, carefully proportioned to flatter taller women.

We offer soft tailoring, statement dresses, luxurious coats, essential tops and great fitting denim for every woman’s wardrobe needs. Our accompanying collection of accessories includes hats, antique inspired costume jewellery, stylish boots and shoes available in sizes 7-11.

This Winter we are proud to introduce our resident style expert, the gorgeous 6’ tall Lisa Butcher. As well as styling the nation on TV Lisa is also a writer, model and Mum to two tall daughters making her ideally suited to work with Long Tall Sally.

Shopping for tall has never been so easy, or so beautiful.

For more information please contact:
Louise Greeves / Nina Howse
Midnight Communications
Tel: 01273 666200
Email: coremetrics@midnight.co.uk

Published on: 12:00AM on 11th December 2008