Clothing giant Matalan has appointed Manchester based Code Computerlove as its digital agency and tasked the team with devising an ongoing digital marketing strategy incorporating an e-commerce pilot.

Code was appointed by the retailer following a four way pitch and the pilot project will be unveiled next week. Commenting on the appointment, Marketing Controller Lee Pinnington said, “We’re moving into an exciting new era for our digital activity and Code demonstrated that they have a detailed understanding of the online retail environment together with creative ability and huge enthusiasm.”

The Matalan announcement follows recent news that the agency has been appointed to work with Butlins and MediaCityUK, and continues a successful year for the agency which has seen them pick up a number of blue chip clients. Managing director, Tony Foggett said, “Of course we’re completely delighted to have won the Matalan account – they’re a hugely respected retailer whose customers are fiercely loyal and it’s great to be working alongside them to take their online presence to the next level.”

Matalan is one of the UK's leading clothing and homeware retailers, offering quality fashion and homeware at up to half the equivalent high street price. Founded over 20 years ago, the retailer now trades from 5 million square feet in over 190 stores.

Code Computerlove is a full service digital marketing agency offering website design and build, and online media and marketing services. Formed in 1999, Code currently employs 55 people at its offices in central Manchester.

Over the last few years, Code has won a total of 39 industry awards. So far in 2008, Code has been voted North West Digital Agency of the Year – The Drum and UK’s number Number One UK Digital Agency for ROI in Revolution Magazine’s Client Survey. Code’s client list includes HMV, Waterstone’s, Kimberly Clark Corporation, PZ Cussons, Crown, Lex, Brother, First Transpennine Express, Premier Foods, NUS and Hillary’s. Visit www.codecomputerlove.com for more information.

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Published on: 12:00AM on 11th December 2008