Digital direct agency, Cheeze ( - a member of Digital Marketing Group plc, is bolstering its SEO team to meet demand from both existing and new clients with the appointment of Marco Barra as SEO Manager. Barra will report into Group Account Director, Ashley Spooner, working from the agency’s Ipswich office.

He joins Cheeze from financial price comparison site where spent three years as Search Marketing Manager, with responsibility for traffic acquisition and retention strategies; as well as working on display and web site development. After graduating from Brunel University in 2000 with a BEng, Engineering in Science & Technology, Barra spent the early part of his career as a web developer - initially at e-learning provider, and latterly at mobile phone retailer, Digital Phone Company.

Matt O’Brien, Managing Director Cheeze said of Barra joining the agency, “Over the last year we’ve seen a growing demand for our natural search offer as clients look to make sure that they’re maximising all the available business opportunities with a well optimised site. So it’s great to now be in a position where we need to grow the team meet that demand. Marco knows SEO inside out and his rare blend of theoretical knowledge and technical expertise means our SEO clients will benefit from a truly seamless process.”

The appointment rounds off a stellar year for the agency which saw it rack up new account wins such as Canterbury of New Zealand, Exclaimer and PDSA. The agency also made 11 new hires across the board including key appointments such as Tom Griffiths as Business Development Manager, Tim Cook as Advertising Group Head (London), Charles Pratt as Financial Controller, Ashley Spooner as Group Account Director, Web 2.0 and Donna McGrory as Account Director, Travel. Key campaigns from Cheeze in 2008 included integrated campaigns for Budget-Rent-A-Car’s 50th anniversary, The Co-operative’s own-label ethical water, Fairbourne Springs and Charities Aid Foundation.

Barra said of joining Cheeze “I’m delighted to be joining Cheeze at a time when they are expanding so rapidly. I had become more and more aware of their work online. I know they already have a great client list and that list is growing all the time. The campaigns they run for their clients are bucking the general downward trends in the market and showing some really strong results. I hope to add to the success Cheeze are experiencing.”


About Cheeze
Founded in 1999, Cheeze is one of the UK’s leading digital direct marketing agencies with a staff of 30 and a turnover of £13million. In 2007, Cheeze was acquired by the Digital Marketing Group plc for £9.5million.

The business continues to grow year-on-year through its unique combination of first-class service, cutting-edge digital marketing solutions and focus on delivering real profit that sees clients average a £20 return for every pound spent.
Cheeze offers a full range of digital marketing and advertising services including Search Engine Marketing (PPC), Search Engine Optimisation (SEO), Digital Advertising, Price Comparison Marketing , Digital Creative, Web 2.0, Strategic Consultancy, Media Buying and Planning and E-mail Marketing .In-house tools include Bid999™ for search marketing and BLAD for Blogvertising and Podvertising.
Clients include: Budget Car Rental, Holiday Cottage Group, Imaginative Traveller, AXA plc, BUPA, Transform Medical Group, RSPCA Pet Insurance and Canterbury of New Zealand.
In 2007 Cheeze was ranked 14th in New Media Age’s top 100 media agency rankings and in 2008 the agency took 10th place in its Marketing Services Guide search agency rankings.
Cheeze is a member of the IPA, DMA & SEMPO.

About Digital Marketing Group:

Cheeze is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing.

In 2008 Digital Marketing Group was ranked third top marketing agency in NMA's Top 100 Interactive Agencies guide

For more information please visit:

For further information on Cheeze, please contact:
Kirsty Langan, PR consultant, Cheeze
M: 07779 583 594

Published on: 12:00AM on 11th December 2008