<p>
Dr Dave Chaffey, leading author on email and digital marketing will be presenting a seminar at The Oracle Building, London on Tuesday 3rd February 2009. The seminar is organised by the leader in Online Behavioural Marketing and Analysis, RedEye.</p>

<p>Achieving ongoing engagement with subscribers to an in-house email list is one of the biggest challenges for today’s email marketing. Developing a coherent customer email communications programme is vital to achieving engagement.</p>

<p>In this incisive seminar, Dave will review some of the best strategies for achieving engagement, to maximise your spend on email marketing. He will highlight the key elements of a structured email communications programme including event triggered and behavioural marketing approaches. He will also give practical tips on how to deliver more personalised newsletters and E-blasts through dynamic content. </p>

<p>Title: Getting Maximum Return from Email Marketing
<br /> Creating an optimal email strategy by merging automated behavioural targeting and personalisation.
<br />Date: Tuesday 3rd February
<br />Time: 09.00– 13.30
<br />Venue: The Oracle Building, London, One South Place, London, EC2M 2RB
<br />Cost: £65 (includes lunch)</p>

<p>For more information or to book your place please contact Katie Traynier at RedEye on 01908 340 990 or email <a href="mailto:katie.traynier@redeye.com">katie.traynier@redeye.com</a>.</p>

<p>Alternatively to find out more about RedEye seminars in 2009 visit the RedEye website <a href="http://www.redeye.com/seminars">www.redeye.com/seminars</a&gt; </p>

<p>For more information on Dave Chaffey please visit <a href="http://www.davechaffey.com">www.davechaffey.com</a&gt; </p>

<p>-ENDS-</p>

<p>For further media information on RedEye please contact Katie Traynier on 01908 340 990 or email <a href="mailto:katie.traynier@redeye.com">katie.traynier@redeye.com</a> </p>

<p>Notes to Editor</p>

<p>RedEye was established in 1997 and clients include William Hill, Asda and Butlins. RedEye helps clients sell more and communicate better through the internet. RedEye provides a unique combination of web analytics, email and usability services under the banner “online behavioural marketing and analysis”. These allow competitive advantage to be gained from a deeper understanding of user needs and activity. RedEye is one of the fastest growing digital marcoms businesses in the country.
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Published on: 9:47AM on 18th December 2008