<p>January 5th 2009 LeadPoint, the world’s first lead exchange marketplace, today announced that it plans to launch more than ten new lead products in 2009.</p>

<p>“2009 is set to be the year of the lead and over the coming months an increasing number of companies large and small will be using lead generation as their main source of new business,” said Justin Rees, LeadPoint UK Head of Marketing. “With a pretty bleak economic outlook for the year, businesses need to spend their marketing budgets as efficiently as possible and drive down acquisition costs which is exactly what lead generation has to offer. By launching a whole range of new lead products in a variety of different verticals we can attract more advertisers to lead generation and LeadPoint.”</p>

<p>LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA, Life Insurance, ASU and Home Insurance leads. Lead Buyers can create a LeadPoint account and start buying leads within a matter of minutes after signing up.</p>

<p>“In 2008 we consolidated our position as one of the top real-time finance lead generators in the UK by launching into life insurance, home insurance and income protection and we now provide fifteen different lead types,” said Nicolas Ingram, LeadPoint UK Head of Product Development. “Over the coming year we plan to roll out more than ten financial and non-financial lead products. We are already only days away from trading laser eye surgery leads and utilities leads are due to follow in the next couple of weeks.”</p>

<p>LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. The platform allows buyers to change orders in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. </p>

<br />LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at <a href="http://www.leadpoint.com">www.leadpoint.com</a&gt; and <a href="http://www.leadpoint.co.uk">www.leadpoint.co.uk</a&gt;. </p>

<p>Media inquiries:
<br />Justin Rees, Head of Marketing, Leadpoint UK Ltd, +44 203 178 2179
<br /><a href="mailto:justin.rees@leadpoint.com">justin.rees@leadpoint.com</a></p>


Published on: 2:00PM on 5th January 2009