<p>Leading digital agency Five by Five has been chosen by ABTA, The Travel Association, to work on its first ever online marketing campaign. </p>

<p>ABTA has planned a marketing campaign, which for the first time includes an online element, to capitalise on the busiest booking period of the year. Five by Five has developed a strategy that includes: paid search activity to drive traffic to the ABTA website, sponsorship with a travel portal that will utilise display formats to drive traffic, and online editorial placements to raise awareness of the campaign.</p>

<p>The ABTA ‘Book With Confidence’ campaign aims to encourage consumers to book with ABTA members. The campaign is supported by PR and radio and launches this month.
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<br />Head of Communications at ABTA, Casia Zajac, said: “I have always believed that taking an integrated approach to marketing and PR gives you a better return, so it’s particularly important for us to implement an online element to this campaign. We are looking forward to working with Five by Five, given their knowledge in the travel industry.”</p>

<p>-Ends-</p>

<p>About Five by Five:
<br />Five by Five is a leading digital marketing agency offering web development, creative campaigns, email marketing and meida planning and buying.
<br />Five by Five delivers bold and innovative solutions to a wide range of blue chip clients including: Island Cruises, Activision, B&Q, BBC, Britvic, Dole, Liverpool Victoria, New Look, THQ and WKD. Five by Five was voted the UK’s No.1 digital agency for ‘Understanding of a Client’s Business’ (Revolution Survey). The agency has won numerous other accolades including a Gold Cyber Lion at Cannes for Best Viral Movie, a Channel 4 Germ Award and a Cream Award. Although size doesn’t always matter, Five by Five is always a feature in the top half of the NMA Top 100 Interactive Agency review.
<br /><a href="http://www.fivebyfivedigital.com">www.fivebyfivedigital.com</a&gt;
<br />Follow Five by Five
<br /><a href="http://www.flickr.com/photos/fiveby5/">http://www.flickr.com/photos/fiveby5/</a&gt;
<br /><a href="http://twitter.com/fbfdigital">http://twitter.com/fbfdigital</a></p&gt;

<p>Further information
<br />Catherine Waldeck
<br />Five by Five PR
<br />02380 827 382
<br /><a href="mailto:Catherine.waldeck@fivebyfivedigital.com">Catherine.waldeck@fivebyfivedigital.com</a></p>

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Published on: 5:25AM on 14th January 2009