<p>The Association of Online Publishers (AOP) has appointed Tim Cain as Head of Research & Insight, reporting to Liz Somerville, the Acting Director of AOP. </p>

<p>In this newly created role, Tim is tasked with setting AOP’s research agenda and driving a programme of research activity that will deliver valuable insight for the association’s members.Key priorities will include developing the association’s Annual Membership Survey, introducing new research initiatives that support members’ business objectives and producing regular industry benchmarking and analysis. </p>

<p>Liz Somerville, Acting Director of AOP said, “I’m thrilled that Tim, with his impressive experience in the research field, has joined the team. Research will be a vital part of AOP activity this year, seeing us deliver a full and varied programme to our membership.” </p>

<p>Tim Cain commented: “I am very excited about being part of the plans AOP has for driving the association ahead in the coming year - we’ve lots in the pipeline, given the real appetite among our membership for further industry insights.” </p>

<p>Tim has 15 years experience in originating, managing and applying consumer and customer research and insight within the consumer publishing industry working on both magazines and websites. He built his research career at EMAP, most recently as the Head of Research and Business Development at EMAP Consumer Specialist Media, where he helped reshape and redefine the research team of EMAP Automotive.
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<p>Further information from:
<br />Tim Cain, Head of Research and Insights for AOP 020 7400 7510 / <a href="mailto:tim.cain@ukaop.org.uk">tim.cain@ukaop.org.uk</a>
<br />Lorette Nettar, PR for AOP 07968 521 684 / <a href="mailto:lorette.nettar@ukaop.org.uk">lorette.nettar@ukaop.org.uk</a></p>

<p>About AOP
<br />The UK Association of Online Publishers (AOP) is the industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of companies from newspaper and magazine publishing, TV and radio broadcasting, and pure online media. The AOP raises awareness, lobbies and addresses concerns relating to all areas of online publishing to industry and Government; covering topics such as paid-for-content, online subscription models, data protection, copyright, content management, new technologies and audience measurement. AOP publishes original research including the annual Census now in its sixth year. It also hosts forums, conferences and events, where members can debate issues, meet peers and network. </p>

<p>AOP Members include AN Digital, Bauer Consumer Media, BBC, BBC News Interactive, BBC Worldwide, BSkyB, Centaur Media Plc, Channel 4 New Media, CMP Information, CNET Networks UK, Dennis Publishing, Financial Times, Future, GCap Media, Guardian Media Group plc, Guardian News & Media, Haymarket Media Group, Hearst Digital, Incisive Media, Incisive Media Ltd, Independent New Ventures, IPC Media, ITV, News International Ltd, PPA, Reed Business Information, Reuters Group, Telegraph Media Group Ltd, The Condé Nast Publications (UK), The Economist Group, Trinity Mirror, TSL Education, Which? In addition, PPAi (PPA Interactive) retains a corporate seat on the AOP board: representing the interests of magazine publishers online. <a href="http://www.ukaop.org.uk">www.ukaop.org.uk</a&gt;

Published on: 4:17AM on 19th January 2009