<p>Web Liquid (<a href="http://www.webliquidgroup.com">www.webliquidgroup.com</a&gt;), Hilton’s UK digital marketing agency since 2005, has launched a three month online campaign to promote Hilton Worldwide Resorts’ 30% Early Saver rate and Experience packages. Web Liquid will be responsible for planning, executing and optimizing the campaign driving users to <a href="http://www.hilton.com/worldwideresorts">www.hilton.com/worldwideresorts</a&gt;. Web Liquid has partnered with Believe London to deploy an innovative creative solution aimed at increasing relevance and return on investment (ROI).</p>

<p>The dynamically fed online advertising units are the start of a three month campaign to encourage consumers to think about where in the world they would rather be. Firstly the customer is presented with a real clock time and then prompted “Isn’t it time you rewarded yourself?” The ads are fed dynamically to what the consumer is searching for covering over 30 different destinations. The campaign is running and being optimized across Tribal Fusion, Tripadvisor, CN Traveller and Context Web. </p>

<p>Beth Wheeler, Marketing Director at Hilton Family of Worldwide Resorts commented on the campaign “This is our largest investment in online marketing to date; we are looking forward to the results of this campaign that leverage innovative messaging elements and targeted media”. </p>

<p>About Web Liquid</p>

<p>Founded in 2003, Web Liquid is an award winning, digital marketing agency with offices in London and New York. It provides marketing solutions to world-class brands such as Avis Rent a Car, British Airways 'OpenSkies' and Hilton Hotels. Web Liquid focus on achieving optimal ROI for their clients via their specialised services including e-business consulting, communications strategy, media planning/buying, creative development, data analytics and optimisation across all digital channels. Web Liquid is a proud member of the IPA.
<br /><a href="http://www.webliquidgroup.com">www.webliquidgroup.com</a&gt; </p>

<p>For further information please contact:
<br />
<br />Alain Portmann
<br />Founding Partner
<br />
<br />t. +44 (0) 0207 253 4133
<br />e. <a href="mailto:alain@webliquidgroup.com">alain@webliquidgroup.com</a>

Published on: 5:13AM on 19th January 2009