<p>22 January 2009 - Minute Steak, the newly-launched Steak Group search engine marketing agency for SMEs and specialist companies, has been appointed by Leicester Square Box Office (LSBO) to manage the theatre ticket providers’ paid search marketing. LSBO provides up to date information and tickets for 38 theatres and theatre studios across London’s West End.</p>

<p>Minute Steak will oversee LSBO’s paid search campaign managing keyword generation, ad copy creation, keyword level tracking, optimisation and analysis. </p>

<p>With talent show musicals such as Oliver! and The Sound of Music placing an overdue spotlight on London theatreland, Minute Steak’s campaigns will ensure visibility of the LSBO ticket-finding service in search engine listings and drive traffic through to a dedicated e-commerce website.</p>

<p>Dilip Ganeshan, LSBO marketing director, said, “Although 13.6m people bought tickets for West End shows in 2007, the credit crunch is likely to take its toll so it’s vital that we maintain a consistent level of visibility through paid search. Appointing Minute Steak means we can grow and optimise our online channel alongside offline ticket sales.” </p>

<p>Piri Ramazanoglu, Minute Steak managing director, commented, “Working with LSBO presents some unique opportunities and challenges. Closing shows and new launches concepts, mean London’s theatres serve up a constantly evolving inventory of ticketing options. Paid search is the perfect medium for LSBO to maintain visibility, track online marketing spend and maximise return on investment in this ever-changing environment.”</p>

<p>
<br />About Leicester Square Box Office</p>

<p>Leicester Square Box Office provides a one-stop shop for tickets and information listings for London’s 38 theatres and theatre studios.</p>

<p>More information can be found at: <a href="http://www.lsbo.co.uk">www.lsbo.co.uk</a&gt; </p>

<p>About Minute Steak:</p>

<p>Minute Steak provides cost effective paid search marketing services to smaller budget advertisers who want specialist search expertise and account management at a level that suits their requirements and their advertising spend. </p>

<p>Minute Steak aims to cater for companies across all sectors. Its current clients include fashion brands, high street retailers, FMCG companies, business services providers and charitable organizations.</p>

<p>Based in Covent Garden, London, Minute Steak is part of the Steak Group of companies that includes award-winning, search-inspired communications agency, Steak. </p>

<p>More information can be found at: <a href="http://www.minutesteak.co.uk">www.minutesteak.co.uk</a&gt;. </p>

<p>For further information, please contact:</p>

<p>Tom Pearson
<br />PR manager
<br /><a href="mailto:tom.pearson@steakdigital.co.uk">tom.pearson@steakdigital.co.uk</a>
<br />020 7420 3545
</p>

Published on: 7:14AM on 22nd January 2009