<p>After a three way pitch, Chorion has appointed Lateral to redesign the official Agatha Christie website which launches this week (<a href="http://www.agathachristie.com/)">http://www.agathachristie.com/)</a&gt; in the UK and USA.</p>

<p>Agatha Christie is the world’s bestselling author and the most popular novelist in history. With over two billion books sold worldwide, she is the acknowledged Queen of Crime. Her works are available in all book formats, as feature films, plays, console and PC games, audio books, e-books and merchandising. </p>

<p>Lateral’s objective was to deliver a community driven dynamic website that is the definitive source of information for all things Agatha Christie. The new website will offer information about all the different products, along with special features and interactive elements.</p>

<p>The purpose of the site is to attract new fans to the brand, as well as helping established fans explore the full breadth of the Christie canon which includes 80 novels and 160 short stories.</p>

<p>“Lateral has helped us create a fantastic new online home for the Christie brand, an engaging environment where fans can interact with the brand and each other, find out the latest news, shop for Christie products and watch clips from TV programmes and contributions from Mathew Prichard, Agatha Christie’s grandson,” said Tamsen Harward at Chorion.</p>

<p>“We’re delighted to be enabling Chorion to deliver the definitive Agatha Christie experience online. Lateral’s ability to develop creative and engaging solutions continues to broaden our experience in working with both publishing and entertainment rights,” said Simon Parker, MD Lateral.
<br />
<br />For further information on Lateral please contact:
<br />Karen Durham-Diggins
<br />T: 020 8989 2541
<br />E: <a href="mailto:kdd@easynet.co.uk">kdd@easynet.co.uk</a>
<br />M: 07808 584 624</p>

<p>For further information on Chorion please contact:
<br />Tamsen Harward
<br />T: 0207 061 3873
<br />E: <a href="mailto:tamsen.harward@chorion.co.uk">tamsen.harward@chorion.co.uk</a></p>

<p>ABOUT Lateral Net
<br />Lateral <a href="http://www.lateral.net">http://www.lateral.net</a&gt;
<br />Lateral is one of UK's founding digital agencies. Established in June, 1997, Lateral has evolved itself for the next major shift in the digital marketing space by repositioned itself as a strategic digital marketing agency. Lateral focuses on helping companies engage with online consumers and prosumers in the most effective way possible, helping them build long-term relations with individual consumers and communities. Lateral’s new brand positioning strategies around Consumer Brand Ownership and Consumer Brand Control, which define how customers can engage and win customers in a consumer controlled media world.</p>

<p>Their pioneering expertise and professional approach has attracted recognition both within the new media industry, having been awarded several times for their work, as well as the consumer market as can be seen by their client list which includes: Levi's® Europe, Faber and Faber, Five, Hachette Livre, Lexus, Little,Brown, Nintendo, RSPCA and Which?.</p>

<p>ABOUT Chorion
<br /> Chorion is a leading provider of quality entertainment for the global marketplace. Chorion brings a combination of brand management savvy and creative vision to the development of classic literary copyrights across all media. Chorion’s portfolio includes classic children’s brands as well as the literary works of Agatha Christie, Raymond Chandler and Georges Simenon, among others.</p>

<p>Chorion has offices in London, New York, Tokyo and Sydney. Chorion operates as Chorion Silver Lining in the US. <a href="http://www.chorion.co.uk">www.chorion.co.uk</a>.</p&gt;


Published on: 5:23AM on 23rd January 2009