<p>The e-commerce platforms market is thriving as consumers increasingly purchase products through the internet, according to a report published by Econsultancy this month.</p>

<p>Research for Econsultancy’s E-commerce Platforms Buyer’s Guide 2009 found that the ecommerce market will grow by 15% to a value of £540 million in 2009, despite the gloom surrounding the wider economy.</p>

<p>Econsultancy’s Research Director Linus Gregoriadis said: “Companies are investing in e-commerce because this is one of the few rays of sunshine in the beleaguered business world at the moment. However, companies can’t rely on their digital channels to deliver unless they get best-of-breed technology and the most suitable platform.</p>

<p>“The best e-commerce platforms have demonstrated repeatedly that they are able to generate higher levels of revenue, by focusing on elements such as usability and SEO and helping to streamline e-business.”</p>

<p>This market valuation reflects the combined revenues of e-commerce platform vendors alongside associated e-commerce technologies such as on-site search, analytics and optimisation.</p>

<p>Key market trends identified in the report include:</p>

<p>-) Offline world realises the importance of e-commerce
<br />-) Site owners use data to optimise e-commerce performance
<br />-) Retailers seek to differentiate, and embrace users
<br />-) Multi-channel firms strive for an integrated approach</p>

<p>About the E-commerce Platforms Buyer’s Guide</p>

<p>The guide is aimed at companies who are investigating the e-commerce platforms market, with profiles of 23 leading UK vendors. The guide also provides details on the various issues and trends affecting this sector, as well as plenty of advice about how to select the right platform. </p>

<p>Which vendors/technology platforms are featured in the buyer’s guide?</p>

<p>Actinic, Broadvision, BT Fresca, ChannelAdvisor, Design UK, Digivate, eCommera, e-inbusiness, Ekm Systems, ePages, eSellerPro, GSI Commerce, Hybris, Imano, Maginus, Moneyspyder, Motive, Pod1, Quicklive Commerce, Red Technology, Screen Pages, Snow Valley and Venda</p>

<p>Report URL <a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009">http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009</a></p&gt;

<p>Media contacts:
<br />Linus Gregoriadis, Director of Research, Econsultancy
<br />(e: linus.gregoriadis AT econsultancy.com
<br />t: 0207 681 4051)</p>

<p>Jake Hird, Analyst, Econsultancy.com
<br />(e: jake.hird AT econsultancy.com) t: 0207 681 4076)</p>

<p>About E-consultancy
<br />Econsultancy is a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.
<br />Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce.
<br />Our reports, events, online resources and training programmes help our 80,000+ members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
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Published on: 10:53AM on 23rd January 2009