<p>Blowfish Digital is to work with ELLE magazine’s digital site ELLEuk.com to boost its web traffic through a major new search campaign. </p>

<p>Blowfish was appointed following the success of a test campaign and will now run a full campaign enabling ELLEuk.com to focus search delivery on the stickiest content. The campaign incorporates up to 30,000 keywords which are evaluated for their effectiveness in maximising the number of web pages viewed per visit.</p>

<p>As Blowfish roll out the campaign over the next 12 months, ELLEuk.com aims to improve the performance of its website by enticing more visitors to view a higher number of pages for a longer period.</p>

<p>Blowfish was able to track, optimize and evaluate the test campaign so comprehensively thanks to its intelligent bid and campaign management technology which uniquely optimizes the keywords which deliver the highest number of pages viewed per visit. </p>

<p>“We were most impressed by Blowfish Digital’s innovative strategy and efficient execution of the test campaign”, said Marcy Richardson, Digital Brand Manager of Hachette Fillipacchi, publishers of ELLEuk.com. “We are looking forward to working with Blowfish during the next 12 months and are confident they can help us achieve our goals.”</p>

<p>Blowfish MD Farhad Koodoruth commented: “Our technology can optimize to any variable in a search campaign. This gives us a valuable insight into understanding the nuances of user behaviour and enables us to deliver results which make a real difference. We are delighted to be working with ELLEuk.com, particularly on such an interesting and innovative way of increasing the time visitors spend on its site”. </p>

<p>For more information contact Blowfish Digital, <a href="http://www.blowfishdigital.com">www.blowfishdigital.com</a&gt; or call 02070252700</p>

Published on: 3:39AM on 26th January 2009