<p>27 January 2008 </p>

<p>Steak, the search-inspired communications agency, has been hired by The Rezidor Hotel Group to manage digital display planning and buying for Radisson SAS Hotels & Resorts and Park Inn Hotels in the UK.</p>

<p>Steak has been tasked with raising brand awareness, and driving web traffic and sales in the important first quarter of 2009. Steak’s appointment coincides with a radical redesign of the Radisson SAS and Park Inn websites, part of the hospitality company’s significant commitment to the online channel.</p>

<p>Caroline Potter, Marketing Manager at The Rezidor Hotel Group, commented, “We were impressed by Steak’s ability to deliver a well-researched digital display campaign that could meet our branding objectives and be a seamless extension of the high-quality, flexible service we provide our customers. It was vital that we picked an agency that could kick off our digital sales and marketing strategy for 2009.”</p>

<p>Stuart Aplin, Account Director, Steak, added, “Both Radisson SAS Hotels & Resorts and Park Inn Hotels are major brands within their sector and we are very excited to be working with them. We’re looking forward to bringing our experience in travel and hospitality to bear.”</p>

<p>Steak already works with Virgin Holidays and Enjoy England, the official website for tourism in the UK. It also manages digital campaigns for Visit London, the capital’s visitor organisation.</p>

<p>About Steak:</p>

<p>Steak is the search-inspired communications agency. Steak’s mission is to bring the intelligence of search to all marketing communications – both online and offline and from media to design. Following phenomenal growth in 2007, Steak was named Media Agency of the Year at the Interactive Marketing and Advertising Awards in the UK. Steak’s clients include Virgin Holidays, Time Out, British Gas, John Lewis, 118 118 and Swiftcover. Steak’s services include search engine marketing (both search engine optimisation and paid search), display advertising, digital design, reputation management, and social media marketing.</p>

<p>Steak has offices in London, New York and Melbourne.</p>

<p><a href="http://www.steakdigital.co.uk">www.steakdigital.co.uk</a&gt; </p>

<p>About The Rezidor Hotel Group</p>

<p>The Rezidor Hotel Group is one of the fastest growing hotel companies in the world. The group features a portfolio of more than 360 hotels in operation and under development with over 76,000 rooms in 55 countries.</p>

<p>Rezidor operates the brands Radisson SAS Hotels & Resorts, Regent Hotels & Resorts, Park Inn and Country Inns & Suites in Europe, Middle East and Africa, along with the goldpoints plusSM loyalty programme for frequent hotel guests. Rezidor has signed a worldwide license agreement with the Italian fashion house Missoni, in order to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni. </p>

<p>In November 2006, Rezidor was listed on the Stockholm Stock Exchange. Carlson Companies is the main shareholder (42%). </p>

<p>The Corporate Office of the Rezidor Hotel Group is based in Brussels, Belgium.</p>

<p>For more information on Rezidor, visit <a href="http://www.rezidor.com">www.rezidor.com</a&gt;, <a href="http://www.radissonsas.co.uk">www.radissonsas.co.uk</a&gt; and <a href="http://www.parkinn.co.uk">www.parkinn.co.uk</a&gt; </p>

<br />For further information, please contact:</p>

<p>Tom Pearson
<br />PR manager
<br /><a href="mailto:tom.pearson@steakdigital.co.uk">tom.pearson@steakdigital.co.uk</a>
<br />020 7420 3545</p>

Published on: 2:59AM on 27th January 2009