Helping Hands Home Care (<a href="http://www.HelpingHandsHomeCare.co.uk">www.HelpingHandsHomeCare.co.uk</a&gt;), a provider of one-to-one home and live-in care, has signed digital direct agency Cheeze, a member of Digital Marketing Group plc, to handle its paid search activity after a three-way pitch. The appointment comes as Helping Hands prepares for the launch of its new website.</p>

<p>Cheeze will audit Helping Hands’ current Google Adwords campaign, testing and expanding keywords and creative for use in a new campaign aimed at getting prospective customers to sign up to receive more information on the company, with a carer recruitment drive campaign to follow. Working closely with the yet-to-be appointed web design agency, Cheeze will also conduct an SEO audit, reviewing the sites’ links, site structure, content and search engine visibility.</p>

<p>Pete Oxlade, Group Account Director at Cheeze comments, “Whilst the current Google Adwords campaign is getting some good results in terms of recruitment enquiries, there’s huge scope now to maximise return and brand awareness with potential customers and staff who are using the channel for their research.”</p>

<p>Earlier this month Mike Groves joined Cheeze as Client Services Director heading up the account teams working across the agency’s clients, which also include Budget Car Rental, Holiday Cottage Group, AXA plc, BUPA, PDSA, Transform Medical Group, RSPCA Pet Insurance, Canterbury of New Zealand and recent additions, Exclaimer and ReD.</p>

<p>Angel Gibbons Helping Hand’s Marketing Manager said, “We were very impressed with Cheeze’s approach to our brief and they demonstrated a real insight into our industry sector which surpassed their competitors. We’re looking forward to seeing a real uplift in enquiries”</p>

<p> -ends- </p>

<p>About Cheeze
<br />Founded in 1999, Cheeze is one of the UK’s leading digital direct marketing agencies with a staff of 30 and a turnover of £13million. In 2007, Cheeze was acquired by the Digital Marketing Group plc for £9.5million.</p>

<p>The business continues to grow year-on-year through its unique combination of first-class service, cutting-edge digital marketing solutions and focus on delivering real profit that sees clients average a £20 return for every pound spent.</p>

<p>Cheeze offers a full range of digital marketing and advertising services including Search Engine Marketing (PPC), Search Engine Optimisation (SEO), Digital Advertising, Price Comparison Marketing , Digital Creative, Web 2.0, Strategic Consultancy, Media Buying and Planning and E-mail Marketing .In-house tools include Bid999™ for search marketing and BLAD for Blogvertising and Podvertising.</p>

<p>Clients include: Budget Car Rental, Holiday Cottage Group, AXA plc, BUPA, Transform Medical Group, RSPCA Pet Insurance, ReD, Exclaimer and Canterbury of New Zealand.</p>

<p>In 2007 Cheeze was ranked 14th in New Media Age’s top 100 media agency rankings and in 2008 the agency took 10th place in its Marketing Services Guide search agency rankings.</p>

<p>Cheeze is a member of the IPA, DMA & SEMPO.
<br /><a href="http://www.cheeze.com">www.cheeze.com</a&gt;
<br /><a href="http://www.cheeze.com/blog">www.cheeze.com/blog</a&gt; </p>

<p>About Digital Marketing Group:</p>

<p>Cheeze is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing.</p>

<p>In 2008 Digital Marketing Group was ranked third top marketing agency in NMA's Top 100 Interactive Agencies guide
<br />
<br />For more information please visit: <a href="http://www.digitalmarketinggroup.co.uk">www.digitalmarketinggroup.co.uk</a>.</p&gt;

<p>For further information on Cheeze, please contact:
<br />Kirsty Langan, PR consultant, Cheeze
<br />E: <a href="mailto:Kirsty.langan@googlemail.com">Kirsty.langan@googlemail.com</a>
<br />M: 07779 583 594</p>


Published on: 7:49AM on 28th January 2009