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Bristol's True Digital has appointed Anna Jackson, ex business director of online media at Quantum/BLM, as Digital Media Consultant to strengthen the agency’s online media service.</p>

<p>Tim Beckett of True Digital says, “We're finding increasingly that clients want closer integration between creative and media strategies, and having both in house means we can design and deploy and optimise campaigns quickly and efficiently." </p>

<p>He adds, "Anna brings impressive capabilities in SEO and paid search, email marketing, affiliate marketing, display advertising, online PR and sponsorship – and her talents are already paying dividends with clients. She has an impressive range of experience with companies that include David Lloyd Leisure, Brittany Ferries and Grosvenor Casinos."</p>

<p>Anna Jackson adds, ''As Digital Media Consultant, I’ll be working closely with True's creative team to develop innovative and effective online media strategies for all clients, looking at PPC search, affiliate, display and email opportunities.''</p>

<p>Anna has a particular interest in local online advertising and points out, “With the growth of functionality in mobile, iphone, mapping and hyper local websites, people want to have access to local events, local businesses and all the things that matter most to them in the areas where they live. Being able to advertise locally to your audience provides an extra edge of relevance that really helps you stand out amongst ‘one size fits all’ national advertising. I’ll be using my search and regional advertising background wherever relevant to develop local online strategies for all True Digital’s clients.”</p>

<p><a href="http://www.truedigital.co.uk">www.truedigital.co.uk</a&gt;
<br />T +44 (0)117 927 7750</p>

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Published on: 1:59AM on 29th January 2009