<p>Leading digital agency Five by Five has been chosen by ABTA, The Travel Association, to work on its first ever online marketing campaign. </p>

<p>ABTA has planned a marketing campaign, which for the first time includes an online element, to capitalise on the busiest booking period of the year. Five by Five has developed a strategy that includes: paid search activity to drive traffic to the ABTA website, sponsorship with a travel portal that will utilise display formats to drive traffic, and online editorial placements to raise awareness of the campaign.</p>

<p>The ABTA ‘Book With Confidence’ campaign aims to encourage consumers to book with ABTA members. The campaign is supported by PR and radio and launches this month.
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<br />Head of Communications at ABTA, Casia Zajac, said: “I have always believed that taking an integrated approach to marketing and PR gives you a better return, so it’s particularly important for us to implement an online element to this campaign. We are looking forward to working with Five by Five, given their knowledge in the travel industry.”</p>

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<p>About ABTA:
<br />ABTA – The Travel Association was founded in 1950 and currently has 1,600 members with 6,300 outlets. Members include travel agents, tour operators and support services right across the spectrum from small family-owned businesses to the largest tour operators. 

ABTA is the largest travel association in the UK and its members provide 90% of the foreign package holidays in the UK as well as selling millions of independent travel arrangements. 

As part of its comprehensive package of services to members, ABTA, as a non-party political organisation, also provides an effective voice to represent the interests of its Members to government and key opinion formers at the highest levels. In the UK, these include, government ministers, constituency MPs, Select Committee members, senior civil servants and members of the political opposition parties in both Westminster and the devolved administrations in Wales, Scotland and Northern Ireland. 

In Europe, ABTA is forming close ties with members of the European Parliament, the European Commission and staff within the Director Generals’ Secretariats. ABTA works in partnership with ECTAA (the European grouping of travel agents and tour operators’ associations) to lobby on interests relevant to its Members.</p>

<p>About Five By Five:
<br />Five by Five is a leading digital marketing agency offering web development, creative campaigns, email marketing and meida planning and buying. Five by Five delivers bold and innovative solutions to a wide range of blue chip clients including: Island Cruises, Activision, B&Q, BBC, Britvic, Dole, Liverpool Victoria, New Look, THQ and WKD. Five by Five was voted the UK’s No.1 digital agency for ‘Understanding of a Client’s Business’ (Revolution Survey). The agency has won numerous other accolades including a Gold Cyber Lion at Cannes for Best Viral Movie, a Channel 4 Germ Award and a Cream Award. Although size doesn’t always matter, Five by Five is always a feature in the top half of the NMA Top 100 Interactive Agency review.</p>

<p>Further information:
<br />Anton Rush
<br />Zebra PR
<br />0207 228 5500</p>

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Published on: 6:00AM on 29th January 2009