<p>Fashion never stands still, and Matches doesn’t either. Constantly changing, introducing new labels, seeking out the season’s must-have items. Matches stores are havens of designer delights and the web store is no exception. Hence, redesigning and re-launching their transactional website on the number one e-commerce platform for fashion, FrescaCommerce® from BT Fresca was a key decision in enabling them to push the boundaries of the online shopping experience. </p>

<p>BT Fresca <a href="http://www.btfresca.com">www.btfresca.com</a&gt; worked closely with the Matches web team to create a new online shopping experience that faithfully communicates the brand and the high street in-store experience. To achieve this exciting and engaging web experience BT Fresca implemented FrescaCommerce BluePrint which has all the benefits of a functionally rich e-commerce application together with website creative freedom. It also utilises the FrescaCommerce call centre and fulfillment modules. </p>

<p>Matches <a href="http://www.matchesfashion.com">www.matchesfashion.com</a&gt; customers can now experience the FrescaCommerce intuitive search and powerful in-site guided navigation, fast filter and filtering helps thus ensuring customers find that new fashion item effortlessly and simply. </p>

<p>The shopping experience does not end once the customer has pressed the confirm order in the checkout, but continues right through to the package delivery and all communications with the retailer. To ensure Matches site provide their customers with a ‘joined up’ and a true integrated multichannel experience, FrescaCommerce is fully integrated with their merchandising system Eurostop and also utilises the FrescaCommerce fulfilment and call centre modules. Systems integration ensures the product catalogue is current and easily maintained by Matches, with stock and order information being dynamically exchanged between the systems. This also provides the online customer with a real-time view of product availability, creating customer confidence and ensures delivery commitments are met. </p>

<p>Fresca Commerce is provided under a 99.9% Service Level Agreement (SLA) covering 24 x 7 support, managed hosting, maintenance, upgrades, hardware and software. These services are included within a fixed monthly fee, as ‘Software as a Service’ (SaaS), the cost effective way of delivering e-commerce. </p>

<p>John Caiger, Financial Director at Matches commented, “The decision to go forward with BT Fresca to re-launch our e-commerce website was based on the versatility and functionality of the Fresca Commerce Platform, also their experience and expertise in delivering effective e-commerce solutions to online fashion retailers,. We were also very impressed with the quality and professionalisms demonstrated by the BT Fresca team. We are thrilled with our new site and look forward to taking our online business to the next level.” </p>

<p>Sarah Hughes, Managing Director of BT Fresca added, “Being chosen by Matches as their partner for the upgrade of their transactional website was fantastic news. We have really enjoyed working with their team and we are all delighted with the finished site. We now look forward to helping Matches build on their online success.”</p>

<p>Inquiries about this news release should be made to the BT Group Newsroom on its 24-hour number: 020 7356 5369. From outside the UK dial + 44 20 7356 5369. </p>

<p>Or contact Gerry Partridge – Head of Sales and Marketing - BT Fresca Limited, Abbey Barn Business Centre, Abbey Barn Lane, High Wycombe, Buckinghamshire HP10 9QQ Email: <a href="mailto:gerry.partridge@bt.com">gerry.partridge@bt.com</a> Tel: 01494 439 700. <a href="http://www.btfresca.com/news-events">www.btfresca.com/news-events</a&gt; </p>

<p>FrescaCommerce® is a registered trade mark belonging to BT Fresca Limited for their e-commerce platform </p>

<p>All news releases can be accessed at our web site: <a href="http://www.bt.com/newscentre.>">http://www.bt.com/newscentre.></a></p&gt;

<p>About BT Fresca
<br />BT Fresca is the e-commerce division of BT Expedite <a href="http://www.btxpedite.com">www.btxpedite.com</a&gt;, the retail solutions division of BT. Fresca was established in October 2000 and acquired by BT plc in January 2008. Together, BT Expedite and BT Fresca provide fully integrated multichannel and cross channel solutions, allowing consumers to buy anywhere, return anywhere and collect from store or receive home delivery. Our integrated multichannel solution eliminates silo operations and provides the retailer with a 360 degree view of their customers.
<br />
<br />BT Fresca are a specialist e-commerce service provider and have supplied multichannel solutions for over eight years. We are a team of committed people with real expertise in our field, and a passion for delivering beautiful and successful e-commerce websites for top retailers. Our clients demand and receive a personal, bespoke and flexible service – we aim to be considered as an extension to retailers’ own in-house teams. Our e-commerce service, FrescaCommerce, powers some of the fastest-growing international web-stores including Coast, Principles, Warehouse, Oasis, Karen Millen, Harvey Nichols, The Shoe Studio, Jimmy Choo, Great Little Trading Co., Moss, Thomas Pink, Habitat, Whistles and 20Ltd.
<br />
<br />BT Fresca’s e-commerce platform offers complete web-store flexibility. Additionally, multichannel support is built-in, as are back-office systems for customer ordering, call-centre and fulfilment functionality. The platform is feature-rich and covers all key retail functions, including campaign and promotions management, catalogue management, trading analysis, and a highly developed content management system for “magazine-style” content. It integrates with leading web analytics and email campaigning software, and offers standards-based integration with merchant systems.
<br />
<br />FrescaCommerce is a fully managed service, provided under a 99.9% availability Service Level Agreement. Pricing is straightforward with two purchase models, ‘Licence to Use’ or ‘Pay as you Go’. There is no upfront hardware or infrastructure costs – this is a fully managed and hosted service with the added dimension of professional services. BT Fresca will develop, integrate, host, manage and support your e-commerce website, allowing you to focus on merchandising your products and growing your business. Visit <a href="http://www.btfresca.com">www.btfresca.com</a&gt; for more information. </p>

<p>About Matches
<br />Since the first Matches store opened in Wimbledon in 1990, it has become a brand in its own right – an iconic retail experience, trusted by London’s most fashion literate clientele, offering the best of the best in established and new international labels.</p>

<p>Thirteen stores across Notting Hill, Richmond, Wimbledon, Mayfair and – most recently opened in March 2008 – Marylebone High Street, cater specifically to the unique style characteristics of their customer: each has its own fashion profile while at the same time a dip into each, results in sound knowledge of the season’s spectrum of trends. From the hand-sanded, parquet flooring of the Marylebone store to the elegant shop furniture in Richmond – Matches upholds a dedication to creativity, personality and attention to detail as much to the advantage of the product it offers as to the customer buying it. </p>

<p>Promising a fashion education within the capital’s most elegant retail experience; every season sees the best designers in the world collaborate with Matches to create the most talked about fashion exclusives: Burberry Prorsum, YSL, Diane Von Furstenberg, Azzedine Alaia, Sophia Kokosalaki – the list is endless – it’s the first place to buy the key pieces every season as well as a guaranteed introduction to your favourite labels of the future, from Roksanda to Joanna Sykes.</p>

<p>Online, the Matches experience is as unique and exhilarating as any of the stores: cutting-edge fashion literally at your fingertips with an unprecedented, personalised customer service promise. It’s also a good excuse to fill your house with the gorgeous marbled delivery boxes as the most stylish storage available. <a href="http://www.matchesfashion.com">www.matchesfashion.com</a></p&gt;

Published on: 7:55AM on 30th January 2009