<p>EntroPay, Europe’s first provider of virtual prepaid cards, today launched a new guide on payment issues in affiliate marketing. Affiliate marketing is a successful internet marketing practice that helps drive website traffic, increase online standout, complement other marketing activities and deliver measurable returns for organisations. However, payment continues to be an issue for affiliates due to the high thresholds often required for making a payment and the challenge created by cross-border activities. In response to these and other challenges facing the industry, </p>

<p>Payments are a major concern for affiliate marketers according to research from EntroPay conducted at the A4U Expo in October 2008*. EntroPay has now created a guide to help merchants and networks implement key measures to overcome problems traditionally associated with payment, improve CRM and working relationships with affiliates, and maximise performance from the long tail of affiliates. </p>

<p>Alex Mifsud, CEO of EntroPay commented on the issues addressed in the guide: “In order to overcome the inefficiencies and administrative costs that are traditionally associated with making global payments, an ideal solution would involve a single payment instruction that allows payments to be processed instantly with predictable costs around the world. As such, there is a real need for a global industry payment standard to be developed, particularly when operating online where the boundaries between countries are increasingly blurred.</p>

<p>“An efficient payments process provides enormous potential for merchants, enabling them to differentiate their affiliate marketing programmes. Moreover, by communicating more effectively and paying affiliates securely, reliably and on time, companies can increase affiliate loyalty and positive brand awareness, ultimately helping to drive revenue. In a web 2.0 environment, the long tail is set to increase and so too will the challenges of maximising the potential of the small and micro-affiliates that earn less than £500 per year and make up some 80% of the affiliate base. By imposing even modest thresholds that must be met before the individual gets paid, merchants are missing the opportunity to drive loyalty, incentivise and reward staff, and recapture lost revenue opportunities. Paying affiliates securely, reliably and on time, regardless of how small the payment is and wherever they are in the world can promote loyalty and affiliate activity which would ultimately result in increased revenue.” </p>

<p>For a free copy of the EntroPay guide to payment issues in affiliate marketing, please send an e-mail to <a href="mailto:entropay@hotwirepr.com">entropay@hotwirepr.com</a> or download it free from <a href="http://www.entropay.com/news">http://www.entropay.com/news</a&gt; </p>

<p>*EntroPay surveyed delegates at the A4U Expo 2008 including affiliates, merchants, networks, agencies and other industry figures </p>

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Published on: 5:00AM on 4th February 2009