<p>Irvine, CA – Hyperdisk Marketing, Inc, one of the pioneers of strategic digital marketing and communications, announced today that it has been selected to implement an aggressive emarketing plan designed to expand market share by expanding distribution and visibility, and improved brand presence on major search engines and travel portals for PGA National Resort & Spa, Palm Beach Gardens, FL. </p>

<p>For over 10 years, Hyperdisk has managed digital marketing campaigns for hotels, resorts, and major hospitality companies around the world, demonstrating consistent growth. Hyperdisk has worked with over 250 multi-branded hotels, capitalizing on their ability to create and expand website revenue through integrated hybrid marketing tactics. With its impressive track record, Hyperdisk maintains a dominant position in the luxury segment. Exemplars include Enchantment Resort (Sedona, AZ), The Drake Hotel (Chicago, IL), the Jefferson Hotel (Richmond, VA), PlumpJack Group, and Joie de Vivre Hotels.</p>

<p>“We interviewed quite a few companies and only Hyperdisk clearly understood our situation, the complexity of our market and property, and provided a customized solution that is results focused and budget conscious. We are excited to have them on our team and look forward to them taking us to the top of the leaderboard among our competitors,” stated James Gelfand, Director of Sales and Marketing, PGA National Resort & Spa.</p>

<p>Hyperdisk will focus on providing the PGA National with significant search engine marketing exposure and hybrid marketing tools to deliver the maximum number of “view-throughs” that drive bookings. Search engine marketing contributes as much as 85% of all web traffic to the hotel industry, and it is the leading marketing outlet for driving purchasing decisions on-and-offline, as reported by eMarketer and Hotels Magazine</p>

<p>“Adding PGA National to our client roster of other internationally known brands is exciting,” said Steven V. Seghers, Hyperdisk Marketing’s president. “Together with their experienced professional sales and marketing professionals will we insure that they will dominate the market through tactical search marketing designed to deliver qualified leads and increase sales.”
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<br />About Hyperdisk Marketing</p>

<p>Founded in 1993, Hyperdisk Marketing Inc. (hyperdisk.com) is a leader in strategic emarketing and communications services for companies nationwide. Based in Irvine, California, Hyperdisk offers clients a nuanced service strategy focused on driving sales, increasing brand visibility, and improving customer loyalty. In order to help clients maximize their ROI, Hyperdisk emphasizes proactive brand ignition, effective creative design, search engine marketing, and aggressive hybrid marketing techniques. Hyperdisk represents over 150 hotels in 26 states, and is the most awarded agency by Hospitality Sales and Marketing Association International (HSMAI) over the past two years. In addition to hospitality, Hyperdisk represents major corporations in the pharmaceutical, foodservice, financial and real estate industries.</p>

<p>About PGA National Resort & Spa</p>

<p>PGA National Resort & Spa opened its doors and fairways in 1981. Since then, The Champion Course has hosted more than 19 major PGA tournament events and is home to the Honda Classic held each March. The award-winning Palm Beach Florida resort showcases four other master-designed golf courses: The Haig, The Squire, The Palmer, and The Estate. </p>

<p>The AAA Four Diamond resort also features a multi-million dollar European spa, multiple swimming pools, seven restaurants and lounges, a 39,000 square foot conference center, croquet complex, and a health and racquet club.Other awards and recognition include:
<br />• Golfweek's "America's Best Resort Courses"
<br />• AAA Four Diamond Award
<br />• Mobil 4 Star Award
<br />• Zagat's "Top Five Hotels in Palm Beach County"
<br />• One of America's Top Golf Courses" by Zagat
<br />• Business Travel News Magazine's "Bronze Gavel Award"
<br />• 2007 Recipient of the Hertz IAGTO "Golf Resort of the Year" Award
<br />• "Links" Magazine "Top 100 Golf Resorts in North America" </p>

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Published on: 11:00AM on 4th February 2009