<p>Nationwide car finance specialist, ACF Car Finance Ltd, has appointed digital marketing agency Lakestar Media to handle its online profile.</p>

<p>ACF Car Finance sells thousands of vehicles every year from its eight regional branches across the UK.</p>

<p>Lakestar Media, which launched in December 2007, appointed former Big Mouth Media group commercial officer Neil McKay as CEO in September 2008.</p>

<p>Neil McKay said: “The internet is now the most popular research tool for those looking to buy cars and we will help signpost would-be buyers towards ACF Car Finance. Online marketing is known to generate high returns on investment and we are confident it will bring a significant boost to the firm’s net profitability.”</p>

<p>Jane Whittle, marketing manager at ACF Car Finance said: “Lakestar Media has a great reputation for promoting brands online and their experience makes them perfectly placed to help us reach our target audience.”</p>

<p>For more information on Lakestar Media, contact Neil McKay on 0161 618 1012 or <a href="mailto:neil.mckay@lakestarmedia.com">neil.mckay@lakestarmedia.com</a></p>


<p>For further information, Neil Bradley on 0161 235 0312 or <a href="mailto:neil.bradley@citypress.co.uk">neil.bradley@citypress.co.uk</a></p>

<p>About Lakestar Media</p>

<p>1. Lakestar Media is a digital marketing agency based in Manchester offering a professional and individually tailored service to all their customers. Established in 2007, Lakestar deliver a mix of search engine optimisation (SEO), affiliate marketing, pay-per-click (PPC), online media planning and social media services for its customers.</p>

<p>2. Neil McKay was formerly the group commercial officer at Big Mouth Media following their merger with Global Media Web Marketing in 2006. Prior to that merger Neil was Global Media's UK MD.</p>

<p>3. Further information on Lakestar Media can be found at <a href="http://www.lakestarmedia.com">www.lakestarmedia.com</a&gt;

Published on: 5:33AM on 5th February 2009