<p>ValueClick Europe has bolstered its senior team with the promotions of Matthew Beck to Publisher and Operations Director, and Elliott Clayton to UK Sales Manager for ValueClick Media UK. </p>

<p>As ValueClick Media’s new UK Sales Manager, Elliott will now be responsible for the day-to-day sales operations, and will report directly into Richard Sharp. </p>

<p>Richard Sharp, Managing Director, ValueClick Media comments, “Since joining ValueClick Media, Elliott has been instrumental in growing the business and has proved to be an invaluable part of the team. He is now driving the sales team in the UK forward and I have every confidence in his ability to take the team to new heights.” </p>

<p>Following his promotion to Publisher and Operations director, Matthew is now positioned as the direct report for both the publishing team and the operations team. In this role he will be using his extensive experience as Head of Publishing, combined with his knowledge of the operations team to allow ValueClick Media to closely tie together the supply of inventory with the delivery of advertising. </p>

<p>Matthew’s new role will allow Valueclick Media to combine the trafficking and optimisation of campaigns with publisher inventory, allowing the teams to better optimise campaign opportunities. The teams will work in sync allowing them to react to demand and to increase targets for better performing publishers as they gets better results from its Precision Behavioural Targeting suite. </p>

<p>Richard Sharp, Managing Director, ValueClick Media, comments, “In his time at ValueClick Media Matt has put in place a strong Publisher team that has enabled VCM to deliver on 2 IASH audits with flying colours and also was instrumental in improving our margins in the last 6 months by over 5%. Moving forward he will provide a seamless link between the two teams to maximise on campaign activity which has a lot of potential for us.”</p>

<p>These promotions follow Richard Sharps promotion in December to UK Head of Trading and Media, ValueClick UK. </p>

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Published on: 3:00AM on 6th February 2009