<p>February 2009 – The RSPB, the UK charity that speaks out for birds and wildlife, has appointed Screen Pages ((<a href="http://www.screenpages.com">http://www.screenpages.com</a&gt;) to design, build and host its new e-commerce website. The site was launched at <a href="http://shopping.rspb.org.uk">http://shopping.rspb.org.uk</a&gt; </p>

<p>The RSPB works for the conservation of wild birds, other wildlife and the places in which they live. Founded in 1891, it has over a million members, including over 170,000 youth members, a staff of over 1,300 people and over 13,000 volunteers. </p>

<p>The new website – which can be found at <a href="http://shopping.rspb.org.uk">http://shopping.rspb.org.uk</a&gt; features:</p>

<br />• 100% of profits go to conservation projects
<br />• Browse by category and popular product ranges
<br />• High quality photography and copy
<br />• Back office integration for order processing and stock availability
<br />• Product ratings and reviews
<br />• Improved analytics and marketing information
<br />• Virtual gifts and gift cards
<br />• Catalogue ordering and requests
<br />• 7 day a week order line
<br />• Full content management over products, copy and campaigns
<br />• Online promotional and campaign tools
<br />• Secure & PCI compliant online ordering
<br />
<br />“The RSPB is a one of the most respected and loved charitable institutions in the country,” said Roger Willcocks, director of Screen Pages. “Its team has been incredibly professional, thorough and a pleasure to work with: the whole project was conceived and delivered in three month.”</p>

<p>“We have been very impressed with the Screen Pages’ staff: the project was complex and it has been managed exceptionally well with excellent co-operation and communication all round,” said Devra O’Gara, RSPB’s Mail Order and Online Marketing Manager. “Our trading results from the new website have been impressive and feedback on it has been very positive.”</p>

<p>Notes to editors</p>

<p>About Screen Pages</p>

<p>Screen Pages (<a href="http://www.screenpages.com">http://www.screenpages.com</a&gt;) has provided e-commerce and related value-added marketing services to niche retailers and mail order companies since 2002. Nothing else. Its e-commerce approach blends creative, analytical, marketing and technical services designed to increase a brand's sales online. Screen Pages' portfolio includes over 60 clients such as Thorntons, Browns Fashion, East, Joules Clothing and Smythson.</p>

<p>Graphics, screenshots available upon request.
<br />Contact:
<br />Roger Willcocks, Director, Screen Pages
<br />Tel: 01932 333 592 Email: <a href="mailto:roger@screenpages.com">roger@screenpages.com</a></p>

<p>About the RSPB
<br />Our work is driven by a passionate belief that we all have a responsibility to protect birds and the environment. Bird populations reflect the health of the planet on which our future depends.
<br />The need for an effective bird conservation organisation has never been greater. Climate change, agricultural intensification, expansion of urban areas and transport infrastructure, and over-exploitation of our seas all pose major threats to birds.
<br />Nature is amazing - help us keep it that way.
<br /><a href="http://www.rspb.org.uk">www.rspb.org.uk</a&gt; <a href="http://www.rspbshop.co.uk">www.rspbshop.co.uk</a&gt;
<br />RSPB Sales Ltd, trading subsidiary of the RSPB, registered in England. Company Registration no. 2693778. The Royal Society for the Protection of Birds (RSPB) is a registered charity: England and Wales no. 207076, Scotland no. SC037654</p>

<br />Gemma Rogers, Media officer, RSPB
<br />Tel: 01767 680551 Email: <a href="mailto:gemma.rogers@rspb.org.uk">gemma.rogers@rspb.org.uk</a>
<br />The RSPB, UK Headquarters, The Lodge, Sandy, Bedfordshire SG19 2DL.

Published on: 9:07AM on 6th February 2009