NeoWorks ( have developed a unique extranet, for Five, the terrestrial television broadcaster, providing TV media buyers with searchable information online about Five's upcoming programming.

Key objectives of the extranet were to enable Five’s sales team to manage the release of programming information in-house and to provide flexible search options for media buyers through a simple to use interface. NeoWorks worked closely with Lateral (, Five’s Interactive strategic partner, who created the design for the extranet.

NeoWorks leveraged their CMS product, AuCMS ™, currently managing Five's public web site (, to create a programming information management portal for the sales team at Five. The programming information is published from the CMS to the media sales extranet, where TV media buyers can search by schedule information and viewer demographics.

Nigel Atkinson, Director of NeoWorks says “Using the existing CMS and web site infrastructure enabled us to develop and deploy the entire solution in a relatively short period of time and resulted in very low infrastructure costs and negligible risk for Five.”

Sarah Leese – Sales Programme Ratings Manager, Five
“Working with NeoWorks and Lateral has allowed us to create a bespoke site, which fully satisfies the needs of our clients”   

For further information on NeoWorks, Lateral or this project please contact Karen Durham-Diggins, KDD PR: on 020 8989 2541 or email

For Five press please contact: Allison Brodie on 020 7550 5587 or


NeoWorks Limited -
NeoWorks develop, deploy and support high quality software solutions. A focus on well designed and maintainable software ensures performance, scalability and low total cost of ownership. NeoWorks have over five years of experience developing content management, e-community, e-business and desktop application solutions.

Clients include: Levi's® Europe, Universal Group Direct, Royal Doulton

Lateral -
Lateral, is a small, but perfectly formed, independent digital communications agency, that packs a punch with heavy weight clients.

UK based Lateral, established in June 1997, has evolved into a unique consultancy that focuses on providing their clients with creative strategies and then executing them, using a support network of symbiotic business partnerships with specialist companies and their own network of companies.

Their pioneering expertise and professional approach has attracted recognition both within the new media industry, having been awarded several times for their work, as well as the consumer market as can be seen by their client list.

Published on: 12:00AM on 18th November 2004