<p>February 12th 2009 LeadPoint, the world’s first lead exchange marketplace, today announced the launch of its new website <a href="http://www.leadpoint.co.uk">www.leadpoint.co.uk</a&gt;. </p>

<p>The new website is full of information about lead generation and the different services that LeadPoint offers. A video has also been created for the new website which explains in detail how the LeadPoint system works. There are also links to LeadPoint’s lead generation blog as well as a dedicated press room which has all of the features and articles that LeadPoint has been mentioned in since its launch in 2006. As well as all this there is an increased focus on the company itself including profiles of LeadPoint team members and details of special offers and promotions. </p>

<p>LeadPoint currently trades over 15 lead products including Mortgages, Loans, Utilities, Personal Injury, Private Medical Insurance, Debt Management & IVA, Life Insurance, ASU and Home Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up.</p>

<p>Justin Rees, LeadPoint UK Head of Marketing said:
<br />“As an online technology company, our website is our shop window and it was important for us to redesign the whole look and feel of the website to provide better information and resources for both new and existing customers. Our new website is much more informative and user friendly. The online video is a particularly useful tool as it explains a complicated process in just a few minutes in a clear and concise way. Over the coming weeks and months we will be adding more and more content to the site to continue to improve the whole LeadPoint experience and to allow people to see the latest information and developments at LeadPoint.”
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<br />Media enquires: </p>

<p>Justin Rees, Head of Marketing, LeadPoint UK Ltd, 0203 178 2179</p>

<p>Notes to Editors </p>

<p>LeadPoint
<br />LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange, by monitoring lead quality and the customers themselves.</p>

<p>Leads are competitively priced, based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in ‘real time’ and enables sellers to more efficiently sell leads and to enter multiple verticals (categories i.e. mortgages or loans) simultaneously.</p>

<p>The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at <a href="http://www.leadpoint.com">www.leadpoint.com</a&gt; and <a href="http://www.leadpoint.co.uk">www.leadpoint.co.uk</a&gt;. </p>

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Published on: 2:01AM on 12th February 2009