<p>BT Fresca, <a href="http://www.btfresca.com">www.btfresca.com</a&gt; the e-commerce division of BT Expedite, has designed and implemented the relaunch of the transactional website for women’s fashion retailer Kew. Kew-online.com is powered by FrescaCommerce®, the feature-rich platform that offers complete web-store flexibility and multi-channel support. It allows customers to browse quickly and intuitively through Kew’s exclusive range and view garments in incredible detail. </p>

<p>BT Fresca worked closely with Kew to create a fast and reliable online experience that faithfully communicates the Kew brand, enhances the exceptional customer service and greatly improves the display of Kew’s uniquely designed quality clothing and accessories. Kew is now able to consistently reach even more customers across their different channels. </p>

<p>Angus Jenkins, Head of Home-shopping for Kew Online, said: “Since the launch of the new site we’ve seen the rate of conversion increase by 30%. Clear navigation, detailed product images, intuitive filtering and cross-sells have led our customers to return more frequently, placing larger orders.”</p>

<p>Having recently updated their back office merchandising system to Microsoft Dynamics, Kew had the opportunity to upgrade their website to integrate with this new technology and at the same time step up to the next generation of e-commerce. Working to very tight timescales, completion had to be achieved by the end of September 2008. </p>

<p>“BT Fresca is a business that could guarantee to get the design and implementation completed within the required timeframe against a very challenging brief. BT Fresca’s team has a wealth of experience and expertise in delivering effective e-commerce solutions and we had every confidence in the benefits to be gained from the functionality of the FrescaCommerce Platform,” added Jenkins. </p>

<p>The design team continue to work on further enhancements and innovative new functionality which will gradually be rolled out to the live site over the course of the new season.</p>

<p>In addition, Kew particularly liked the BT Fresca model of charges being based on a fixed monthly fee. The Software as a Service (SaaS) approach is the cost effective way of delivering e-commerce today.</p>

<p>Sarah Hughes, Managing Director of BT Fresca added, “We were delighted to be chosen by Kew for the design and implementation of their new website. Our design team worked closely with Kew to understand their brand requirements. They’ve created a fast and reliable online service improving the display of items and enhancing customer service,” </p>

<p>Inquiries about this news release should be made to the BT Group Newsroom on its 24-hour number: 020 7356 5369. From outside the UK dial + 44 20 7356 5369. </p>

<p>All news releases can be accessed at our website: <a href="http://www.bt.com/newscentre">www.bt.com/newscentre</a></p&gt;

<p>FrescaCommerce ® is a registered trade mark belonging to BT Fresca Limited for their e-commerce platform </p>

<p>About BT Fresca
<br />BT Fresca is the e-commerce division of BT Expedite <a href="http://www.btxpedite.com">www.btxpedite.com</a&gt;, the retail solutions division of BT. Fresca was established in October 2000 and acquired by BT plc in January 2008. Together, BT Expedite and BT Fresca provide fully integrated multichannel and cross channel solutions, allowing consumers to buy anywhere, return anywhere and collect from store or receive home delivery. Our integrated multichannel solution eliminates silo operations and provides the retailer with a 360 degree view of their customers.
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<br />BT Fresca is a specialist e-commerce service provider and have supplied multichannel solutions for over eight years. We are a team of committed people with real expertise in our field, and a passion for delivering beautiful and successful e-commerce websites for top retailers. Our clients demand and receive a personal, bespoke and flexible service – we aim to be considered as an extension to retailers’ own in-house teams. </p>

<p>Our e-commerce service, FrescaCommerce, powers some of the fastest-growing international web-stores including Coast, Principles, Warehouse, Oasis, Karen Millen, Harvey Nichols, The Shoe Studio, Great Little Trading Co., Moss, Thomas Pink, Habitat, Whistles, The Perfume Shop, Liberty , Matalan, Matches Fashion, Jane Norman, Jimmy Choo and 20Ltd.
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<br />BT Fresca’s e-commerce platform offers complete web-store flexibility. Additionally, multichannel support is built-in, as are back-office systems for customer ordering, call-centre and fulfilment functionality. The platform is feature-rich and covers all key retail functions, including campaign and promotions management, catalogue management, trading analysis, and a highly developed content management system for “magazine-style” content. It integrates with leading web analytics and email campaigning software, and offers standards-based integration with merchant systems.
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<br />FrescaCommerce is a fully managed service, provided under a 99.9% availability Service Level Agreement. Pricing is straightforward with two purchase models, ‘Licence to Use’ or ‘Pay as you Go’. There is no upfront hardware or infrastructure costs – this is a fully managed and hosted service with the added dimension of professional services. BT Fresca will develop, integrate, host, manage and support your e-commerce website, allowing you to focus on merchandising your products and growing your business. Visit <a href="http://www.btfresca.com">www.btfresca.com</a&gt; for more information. </p>

<p>About Kew
<br />Founded in 2003, Kew are an ambitious womenswear label intent upon producing fantastic quality clothing, designed exclusively in-house (from their offices alongside sister company Jigsaw, in Kew, Surrey). With a focus on great value styling, gorgeous fabrics and exceptional service, Kew’s highstreet presence (including concessions in Jigsaw and John Lewis) has grown at pace in addition to 3 seasonal catalogues a year, plus 24/7 shopping at <a href="http://www.kew-online.com">www.kew-online.com</a>.</p&gt;

<p>About BT
<br />BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.</p>

<p>In the year ended 31 March 2008, BT Group plc’s revenue was £20,704 million with profit before taxation and specific items of £2,506 million.</p>

<p>British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York. </p>

<p>For more information, visit <a href="http://www.bt.com/aboutbt">www.bt.com/aboutbt</a></p&gt;

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Published on: 5:02AM on 12th February 2009