<p>Actionable Web Analytics - Turning Reporting into Return on Investment</p>

<p>CASE STUDY: MONARCH AIRLINES
<br />Actionable web analytics helps Monarch Airlines significantly improve ROI!</p>

<p>RedEye the leader in Online Behavioural Marketing and Analysis will be presenting a seminar at TFM&A on Wednesday 25th February. </p>

<p>RedEye extracts actionable analytics from client data to understand consumer behaviour and produce behavioural email campaigns that improve online conversion. </p>

<p>In this incisive seminar Garry Lee (RedEye) will prove actionable web analytics can drive real, significant and sustainable improvements in ROI. In the current economic climate, data needs to provide an end goal. This seminar will show you how to focus your efforts in the right areas to improve conversion and increase ROI.</p>

<p>The presentation will cover a case study on Monarch Airlines. Through actionable analytics RedEye helped Monarch Airlines understand the influence different media channels had on conversion levels. Making the right changes to compensate this resulted in a significant increase in ROI. </p>

<p>This seminar will provide the following insight:
<br />• Identify how to measure the true interaction between media channels and thus optimise spend accordingly.
<br />• Prove or destroy the long held theories about which forms of media influence each other.</p>

<p>Venue: TFM&A Show, Digital Marketing Theatre, Earls Court 2, London
<br />Title: Actionable Web Analytics - Turning Reporting into Return on Investment
<br />Date: Wednesday 25th February
<br />Time: 13.15 – 13.45
<br />Speaker: Garry Lee (RedEye)</p>

<p>RedEye will be exhibiting at the TFM&A Show, 24-25 February 2009, Earls Court 2, London.
<br />Visit RedEye at stand D8.</p>

<p>For more information on TFM&A please visit <a href="http://www.t-f-m.co.uk">www.t-f-m.co.uk</a&gt; </p>

<p>For more information on RedEye please visit <a href="http://www.redeye.com">www.redeye.com</a&gt;
<br />
<br />To find out more about RedEye seminars in 2009 visit the RedEye website <a href="http://www.redeye.com/seminars">www.redeye.com/seminars</a&gt; </p>

<p>-ENDS-</p>

<p>For further media information on RedEye please contact Katie Traynier on 01908 340 990 or email <a href="mailto:katie.traynier@redeye.com">katie.traynier@redeye.com</a> </p>

<p>Notes to Editor</p>

<p>RedEye was established in 1997 and clients include William Hill, Asda and Butlins. RedEye helps clients sell more and communicate better through the internet. RedEye provides a unique combination of web analytics, email and usability services under the banner “online behavioural marketing and analysis”. These allow competitive advantage to be gained from a deeper understanding of user needs and activity. RedEye is one of the fastest growing digital marcoms businesses in the country.
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Published on: 9:00AM on 13th February 2009