<p>Leading digital agency Design UK is pleased to announce that it will be exhibiting at Technology for Marketing and Advertising at London’s Earls Court 2 on the 24th and 25th of February 2009. The agency will be offering live demonstrations of its website optimisation tools, including its innovative eye-tracking tool. Design UK will also be supported by its hosting partner Hostway, which will be on hand to answer questions on how managed hosting can help marketers and advertisers. Visitors can find Design UK at stand no. C34, near the Keynote Theatre. </p>

<p>“At the event, we’ll be running demonstrations of our eye-tracking machine live on the stand to show how it can give detailed insight into how customers interact with a site,” said Leigh Whitney, MD of DesignUK. “This insight can reveal key recommendations for maximising the usability of sites and help companies to get more from their online budget. Visitors wishing to experience eye-tracking should book a time slot where our team of experts will take them through a usage scenario based either on a site of their choice, or an example demo. Our analysts will then be able to explain the results and implications of the results, including insight into how their site could be improved.” In addition they will be introducing key products to help customers make more online including Full Service E-mail and Site Monitoring. </p>

<p>Design UK will also be showcasing the latest version of LavaSuite ®, its ‘digital marketing solution in a box’. LavaSuite integrates web management tools that normally sit outside a CMS, including full ecommerce functionality, WebTrends® analytics, search engine optimisation, email marketing, and campaign management. Created with the online marketer and digital business manager firmly in mind, it combines the most powerful digital technologies and transforms them into a suite which is easy for marketers to run and use. LavaSuite allows marketers to focus on selling to their customers, without worrying about the "how's and why's" or getting into the nuts and bolts of the technology. </p>

<p>Design UK will also be showcasing its full portfolio of services including website design and build, online marketing, usability, CMS and Ecommerce. Working with leading brands including Hobbs, Hackett, Jaeger, Selfridges and Odeon, ntl:Telewest Business and Regus, Design UK focuses on understanding human behaviour in order to create an online experience which deeply engages the user, with the end goal of maximising conversion and profitability.</p>

<p>“Marketers and advertisers today need the most advanced tools in order to deliver campaigns which will stand up globally under fluctuating traffic,” said Phil Turnbull, marketing manager at Hostway. “By using solutions such as Content Delivery Networks and server virtualisation, companies can ensure consistent global performance for media-rich applications, reduce downtime and scale up capacity as needed. We’ll be on the stand to answer questions about the latest hosting technology including CDN, virtualisation and developing internet applications in Adobe ColdFusion, as well as the general benefits of enterprise managed hosting.” </p>

<p>About Design UK
<br />Design UK is a leading digital agency that creates measurable value for clients including Hobbs, Selfridges, Jaeger, Odeon, Regus and ntl:Telewest Business. For over ten years we’ve been delivering online success through bold, innovative strategies, elegant designs and customer-focused technologies.
<br />We place human behaviour at the centre of everything we do. We’re redefining online profitability because by understanding a person’s motivation we’re able to tailor the online experience to their needs thereby ensuring optimum conditions for conversion.
<br />For further information contact:</p>

<p>Cathryn Spence
<br />Stand no. C34
<br />(dl) +44 (0)20 7292 2725
<br />Email: <a href="mailto:cathryn.spence@designuk.com">cathryn.spence@designuk.com</a></p>

<p>Design UK
<br />10 Warwick Street
<br />London W1D 7HJ
<br />(f ) +44 (0)20 7292 2700
<br />(f ) +44 (0)20 7292 2710
<br /><a href="http://www.designuk.com">www.designuk.com</a&gt; </p>

<p>About Hostway
<br />Hostway Corporation (<a href="http://www.hostway.co.uk">www.hostway.co.uk</a&gt;) provides managed dedicated hosting, virtualization and Co-location services, domain name registration, web hosting, web design and online marketing services to nearly 1.4 million customers and for over 2 million websites worldwide. Founded in 1998, Hostway is one of the world’s largest web hosting companies with a direct presence in 13 countries, 17 worldwide operation centres and more than 700 employees. Hostway’s mission is to reduce the complexity and cost of web-based technologies for small businesses and large enterprises alike.</p>

<p>For Press Inquiries Contact:
<br />Kewal Varia/Christian Sharp
<br />Spark Communications
<br />020 7436 0420
<br /><a href="mailto:Kewal@sparkcomms.co.uk">Kewal@sparkcomms.co.uk</a>
<br /><a href="mailto:Christian@sparkcomms.co.uk">Christian@sparkcomms.co.uk</a></p>

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Published on: 5:22AM on 17th February 2009