<p>New offering allows marketers to increase conversions by rendering popular optimized web content in emails - after the emails are sent</p>

<p>SALT LAKE CITY, UTAH - February 17, 2009: Omniture Summit 2009 Booth #103 - ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces today the expansion of its Omniture integration capabilities with the launch of Live Content for Omniture, an email integration for Omniture Test&Target through Omniture Genesis. Live Content for Omniture enables marketers to increase conversions by rendering popular optimized web content in emails at the time emails are opened, instead of when they are sent.</p>

<p>Live Content, a real-time content delivery capability from ExactTarget, is already being used in the company's Live Offers and Live Ads email offerings and will now connect to Omniture's offerings through Omniture Genesis, a marketing platform that integrates complementary third-party marketing applications with Omniture products, giving customers a single view into their marketing data. Omniture Test&Target allows marketers to test and change content to determine which campaigns or offers perform better with online visitors. Marketers often include web content within their email campaigns, and Test&Target's ability to allow web content optimization to continuously occur means emails leveraging that content will always be relevant for the subscriber. Live Content for Omniture combines analytical and behavioral information with a dynamic email marketing solution that puts the marketer in complete control - even after emails have been sent.
<br />The new product offering will be demonstrated during ExactTarget's partner keynote address on Thursday, February 19 at 10:15 a.m. local time. “The Intersection of Optimization and Action” will be presented by chief operating officer Scott McCorkle.</p>

<p>“Marketers are being asked to do more with less these days, so the ability to use email marketing and optimization tools together to display more relevant content after an email is sent allows both tools to work harder and smarter for them,” said McCorkle. “We are excited to partner with Omniture once again to develop an email integration product to deliver better content and results.”</p>

<p>Designed for use to revitalize stagnant content within ongoing triggered emails, or to test offers in one-time email campaigns or landing pages, Live Content for Omniture provides timeliness, flexibility and relevance in all one-to-one marketing campaigns.</p>

<p>“A platinum sponsor of Omniture Summit 2009, ExactTarget's new integrated product offering is another example of their commitment to innovation with solutions that address real-world problems for online marketers,” said John Mellor, executive vice president of business development and corporate strategy for Omniture. “We believe the combination of real-time optimization, Web analytics and dynamic email content adds a tremendous amount of insight and relevancy to email campaigns, giving marketers a better chance at increasing their conversion rates through this powerful integration.”</p>

<p>For more information or to purchase ExactTarget's Live Content for Omniture solution, visit ExactTarget's team at Omniture Summit 2009, booth #103 or click here. </p>

<p>About Omniture Genesis™
<br />Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry's largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.</p>

<p>About Omniture
<br />Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. <a href="http://www.omniture.com">www.omniture.com</a&gt; </p>

<p>Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.</p>

<p>About ExactTarget:
<br />ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit <a href="http://www.exacttarget.com">www.exacttarget.com</a&gt; or call 1-866-EMAILET.</p>

<p>Note on Forward-looking Statements
<br />Omniture management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at <a href="http://www.omtr.com">http://www.omtr.com</a&gt;. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.</p>


<p>Press Contact:
<br />Lauren Sanders
<br />Dittoe Public Relations
<br />317.202.2280 x.10
<br /><a href="mailto:lauren@dittoepr.com">lauren@dittoepr.com</a> </p>


Published on: 4:00AM on 24th February 2009