<p>London, 19 February 2009: John Menzies Digital has appointed Hotwire as its UK PR agency. Hotwire will be working with the company to promote its digital publishing platform which is used to offer consumers digital versions of newsstand magazines.</p>

<p>John Menzies Digital, an arm of UK magazine distributor John Menzies, sells over 130 titles from publishers including IPC, Bauer, The National Magazine Company Haymarket and Dennis over the web. The distributor has partnerships with Asda, ITV.com and WHSmiths that allow consumers to purchase magazines from their retail websites as well as from John Menzies Digital site – <a href="http://www.magazinesondemand.com">www.magazinesondemand.com</a&gt;.
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<br />Sarah Clegg, managing director at John Menzies Digital, commented: “The digital magazine market is still very much in its infancy. We wanted to work with an agency that demonstrated a keen understanding of introducing online businesses to business and consumer media to take us to the next level; we were impressed by Hotwire’s extensive experience working in this space.”</p>

<p>Drew Benvie, director at Hotwire, said: “We’re excited to be working with a brand like John Menzies Digital that has the potential to radically adjust the way that magazines and advertisers interact with consumers. We’ll be delivering a mix of trade and digital PR for John Menzies Digital to achieve its PR goals. The company has existing big brand partnerships with publishers and retailers and more in the pipeline, ensuring that we’ll be kept very busy in the forthcoming months.” </p>

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<p>About Hotwire:</p>

<p>Hotwire is an international public relations consultancy established to provide innovative business and consumer PR services for the technology industry. </p>

<p>Hotwire has six specialist practice areas: applications & services, banking & finance, consumer, digital media, enterprise & electronics and telecommunications. The company has offices in London, Paris, Frankfurt, Madrid and Milan. </p>

<p>Since its foundation, Hotwire has won a number of prestigious awards across Europe. The awards recognise the campaigns Hotwire implements for its clients as the most creative in our industry and include Best Pan-European Programme at the 2007 Sabre Awards, Best Technology Campaign at the 2007 PRWeek Awards, Best PR Campaign in France at the 2007 Sabre Awards and the 2007 Top Com Trophée for PR, Consumer Category. </p>

<p>Hotwire has also been recognised as a great company and fantastic place to work winning the International Consultancy of The Year at the PRWeek Awards 2007 and being named the Best Consultancy to Work For in the 2007 Holmes Report. </p>

<p>About John Menzies Digital Ltd:</p>

<p>John Menzies Digital Ltd is a joint venture between John Menzies Plc and Largardère Services of France. It provides a digital magazine service for some of the UK’s largest publishers and retailers.</p>


Published on: 7:00AM on 19th February 2009