<p>TradeDoubler restructures product and service offering
<br />Clients to benefit from common performance-based marketing platform</p>

<p>LONDON, 19 February 2009 – TradeDoubler, the international digital performance-marketing company, today unveiled details of a repositioning of its product and service offering. This strategic move realigns TradeDoubler’s portfolio in order to meet increasing market demands for a truly integrated offering to optimise marketing budgets and maximise results. </p>

<p>TradeDoubler’s full suite of performance-based digital channels spans affiliate marketing, display advertising and lead generation campaigns, plus a technology suite to manage cross-media and search specific activity. </p>

<p>A complete and fully integrated service underpinned by one common technology platform will give TradeDoubler’s clients a holistic view of their digital activity, with the ability to easily optimise activity across the full digital spectrum. </p>

<p>Ben Wood, Managing Director, TradeDoubler, UK, said: “This repositioning offers our customers clarity and consistency whilst making truly integrated digital performance marketing campaigns a reality. The ability to efficiently manage and optimise activity through one common platform is a huge advantage in maximising ROI; when combined with our unrivalled expertise, reach and technology, this further strengthens our capacity to deliver excellent digital results.”</p>

<p>Full details of TradeDoubler’s product portfolio can be found on the new TradeDoubler website - <a href="http://www.tradedoubler.com">www.tradedoubler.com</a&gt;
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<p>About TradeDoubler
<br />TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique international reach spanning 19 countries in Europe and Japan. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,700 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange.
<br />Please visit <a href="http://www.tradedoubler.com">www.tradedoubler.com</a&gt; for further information

Published on: 9:53AM on 19th February 2009