The fastest growing online retailer of white goods has beaten the odds and jumped an astonishing 42 places in the prestigious Fast Track 100 business list!

Boasting almost 100% sales growth in just 1 year and sales at a value of £81 million throughout 2007/2008, run by DRL limited, has seen absolutely phenomenal growth. They have also successfully delivered 225’000 appliances this year too, that’s an amazing number of washing machines and dishwashers!

What do they equate this growth to? They believe that their huge product range teamed with their excellent customer service, friendly approach to their customers and a market leading website really sets them apart from the competition. John Roberts the CEO of Appliances Online states; “To be in the fastest growing 100 companies list for 2 years running is a fantastic achievement for the whole team. It proves that the absolute commitment to putting the customer at the heart of everything we do is the right long term strategy for building a business and a brand that customers want to shop with and staff can be proud to work for. The right blend of fantastic range, price and service is an intoxicating combination that delivers the customer a truly great experience; before, during and after purchase. Sustainable manageable growth is the key and proving that 70th in the list for 2007 wasn’t a ‘flash in the pan’. It was fantastic to not only stay in the list for 2008 but to see the business rocket to 22nd place. Our customers have lots of choice and I am delighted to say that they are still voting with their credit cards in their thousands each day, even as we enter tougher economic times in 2009. We remind the team regularly that ‘If you do what you do well, then you will do well’. We know our customers are the most important part of our business and it will become more important than ever in 2009.

Their constant investment in the training of staff and into improving their website will not only see them come out of this recession shining but they will also continue to grow. Who knows they may even jump another 22 places next year. Appliances Online definitely the one to watch!!!

Published on: 9:12AM on 20th February 2009