London, 20 February 2009. Award winning email service provider Database Group Interactive will provide a new series of Executive Briefings and Seminars on the topics of email strategy, multichannel marketing, and data insight. The first session on Friday 20 March will focus on Strategic Planning and will present new benchmark findings of customer response trends across various economic sectors.

The 20 March seminar will include group discussion on key issues faced within e-marketing departments for planning effective campaigns, including business objectives & priorities, ROI benchmarking, and tactical briefing, led by DBGi's Chairman Richard Lees.

Richard says "The seminar provides an excellent opportunity for senior management to understand the emerging trends of multichannel marketing. We will present publicly for the first time a strategic framework containing 5P’s that Executive Management can use to control and monitor all elements of email activity, demonstrating how to combine technology, people, and process for fully integrated database marketing."

DBGi Business Development Director Guy Hanson notes “A key element of email planning is making sure that the emails get to the inbox. Some of the big ESPs are scaling back on the amount of time they are spending talking about deliverability because it is not sufficiently ‘exciting’. Make no mistake – ensuring good deliverability is an absolutely crucial element of the planning process, and it’s essential for e-marketers to understand how to achieve this. We are delighted to welcome back Mario Marlisa (EMEA Channel Relations Manager for Return Path) to share some exceptionally valuable insider knowledge on this subject.”

The objective of the workshop is to provide management with a comprehensive yet very easy to manage planning framework for all email activity and how that ties together with increasing market, customer, and data insight.

Specific topics covered by the Pi Framework include:

*Planning: Business Objectives & Priorities, ROI Benchmarking, and Tactical Briefing
* Preparation: Targeting & Relevance, Data Quality, and Copy & Creative
* Production: Broadcast Scheduling, Deliverability Management, and Response Management
* Performance: Metrics, Analysis, and Learnings & Recommendations
* People: Insight, Interpretation and Implementation
* Integration: Multichannel campaign management, Real-time performance tracking, and Single customer view

The current seminar will be held in London's Covent Garden on Friday 20th March, with complimentary breakfast available from 8.30am with a 9am start to the session.

A complete agenda for the day is available by request to determine suitability for attending the event and tickets are available at no charge from today on 0207 479 4805. Seats for the workshop have been limited to 25 to ensure focussed discussion.

Attendees will be given a new Executive Guide detailing the Pi Framework which they can use to help guide increasing e-marketing performance inside their company.

Under current economic pressure, companies can use the new DBGi Pi Framework to efficiently improve their integrated multichannel approach to data management and e-marketing.
The importance of email is reaffirmed in a May 2008 study by research firm Ipsos which found that 67 percent of consumers prefer email over other online vehicles and 65 percent believe this will continue to be the case in five years.

Email Creative And Recognition - Award Winning Innovation

Database Group Interactive introduced graphical personalization capabilities to the UK market 12 months ago, and has built up a substantial knowledge base since then of how best to leverage this highly effective personalization technology.

DBGi won a “highly commended” finalist position in the e-Consultancy 2008 Marketing Innovation Awards for Personalised Image Creative (ePIC™)

In a recent campaign for One North East, supplementing the email creative using ePIC™ has demonstrated significant response improvements compared to non-ePIC control cells, showing a 55% increase on open rates and 130% increase in click-through rates.
Caroline Hitchen, Brand Manager UK for One North East says: “We love the dynamic imagery, which we believe plays a major role in helping us communicate the unique flavour of our region. In terms of responsiveness, enquiries, and competition entries, the results have exceeded our expectations.”

Business Development Director Guy Hanson says: “Email marketers are currently faced with a major challenge to create emails that grab attention. Database Group Interactive is confident that ePIC™ is rapidly going to form a crucial element in the email marketers tool kit.”

Examples of ePIC™ can be seen via
http://www.databasegroup.co.uk/news_archive.asp?10
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About Database Group Interactive

One of the earliest Email Service Providers established in the UK, DBGi is currently broadcasting over 30 million permissioned emails each month for clients in sectors ranging from Automotive, Financial Services, Retail, Travel, Marketing, Charities, and Leisure. Database Group Interactive delivers self-service software or a fully managed service including email marketing, interactive database solutions, multi channel communications and fully database integrated campaign management.

For further information please visit: http://www.databasegroup.co.uk/email_marketing.asp
Media Contacts:
Gavriel Shaw (Marketing Manager): Gavriel.Shaw@databasegroup.co.uk Telephone Number: +44(0)207-479-4805

Published on: 9:22AM on 20th February 2009