During the month of January, British Energy Direct launched a new website (http://www.britishenergydirect.com/), powered by Box UK's leading Content Management System, Amaxus.

The new site features an extensive interactive area called My BE, which provides users with a range of information to help consumers make better energy decisions and navigate one of the world’s most volatile and regulated markets. My BE users can also sign up to have relevant information emailed to them as a newsletter when the site content is updated.

“The new website allows us to do two things our previous site just couldn’t do. It’s incredibly flexible, we can get new pages and content up in minutes and it allows us to really connect with our customers on a personal level,” said Dan Davies, Proposition Development Manager from British Energy.

According to Davies, their objectives in developing a new website included creating a site that reflects their wider positioning as a value-added energy supplier with a straight-forward approach. They also wanted back-end functionality that is flexible enough to change with the business and is backed by a robust CMS that is simple to use and represents an industry standard.

Box UK worked with Mark Boulton of Mark Boulton Design, a leading UK designer to update the look of British Energy Direct. The new site reflects their design aesthetic to produce beautiful, simple design solutions that will stand out in the marketplace.

Amaxus is Box UK’s leading Web Content Management System. With its ability to operate a website that delivers hundreds of thousands of documents and objects through a user-friendly interface, this state-of-the-art system can be customized by Box UK to meet the diverse needs of clients. Our international reputation continues to allow us the privilege of working with the world’s best people, from FTSE 100 companies to global standards bodies and leading organisations across the UK public and heritage sector.

About British Energy
British Energy’s vision is to be the first in UK power. They are committed to behaving in an ethical manner. They are committed to building a commercially successful and financially robust business by delivering success through conducting themselves in accordance with their company values of safety, integrity, openness, responsibility, contribution, teamwork and community. These provide shared understanding of what is important to everyone at British Energy.

About Mark Boulton Design
Mark Boulton Design (http://markboultondesign.com/) is a small design studio based in Cardiff, led by Mark Boulton. Formed in 2006 by Mark Boulton, they now employ three full-time staff. Where Mark Boulton stands out from the crowd is their expertise in bringing traditional graphic design to the modern web. They’ve melded traditional design practice with modern web development to provide their clients with simple solutions to some of the most complex visual problems the web has to offer.

About Box UK
Box UK (http://www.boxuk.com/) was born out of the work of leading thinkers and doers in the industry. With offices in London and Cardiff, we are obsessed with the Internet and emerging technologies. Our passion and enthusiasm permeates everything we do, continually inspiring us to create bold, innovative solutions for our clients and partners. 
Already an amazing product, additional innovations will be introduced to Amaxus with the launch of the newest version of the software early in the spring of 2009. Stay tuned to the Box UK website for the latest news on exciting new Amaxus features, launch information and ways that Box UK and its products and services can turn your business visions into reality by creating high-value, low-risk and award-winning solutions.

For more information on this project or Amaxus call us at +44 (0)20 7439 1900 or email info@boxuk.com.

Published on: 1:27AM on 23rd February 2009