Web pioneer Mark Wooding has been appointed as the MD of full service digital agency Soprano.

Wooding, who will also act as the company's Strategy Director, has extensive experience in all aspects of the digital arena, having started and sold Nexus Multimedia and run Top 5 digital media agency Traffic. He was also on the board of Proximity the UK’s largest integrated communications agency and was involved in the early stages of that company’s global expansion.

Soprano, part of the Jungle Marketing Group, and a sister agency to the National Schools Partnership, provides strategic consultancy, creative execution and build and implementation in all aspects of digital media.

Although only launched in the Autumn of 2008 the agency already includes EDF Energy, Princes Trust and National Year of Reading as clients and is about to announce two major client wins over the coming weeks.

Soprano originally provided digital solutions for key National Schools Partnership clients such as Birds Eye, and Wooding has been brought in to expand the base of work outside of the Educational arena.

Soprano was established on the belief that successful work starts by understanding consumers’ roles, attitudes and behavior. Whilst at the same time recognising that this must be matched by a level of creativity capable of engaging audiences to deliver both impact and excellent results.

Mark Wooding says, “I was attracted to join Soprano because of the sheer passion for digital media that was evident both in the agency’s team and the creative output."

He continues, "I intend to hone the company's raw passion to exploit our consumer insight, thus creating better experiences in the right channels. I believe there will be strong demand for a consultancy with this mindset in today’s cluttered digital marketplace.”

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Published on: 7:44AM on 23rd February 2009