Online prescription glasses retailer, Wantglasses.co.uk has appointed internet marketing company, Online Media Group (OMG) to help develop its new website and manage the company’s affiliate marketing, Search Engine Optimisation (SEO) and pay-per-click advertising.

Wantglasses.co.uk grew from a high street optician’s shop and is run by fully qualified optometrists, dispensing opticians and lab technicians. It offers customers a wide choice of leading branded glasses and contact lenses, at significant savings compared to high street opticians.

Joe Sammons, Wantglasses.co.uk’s Managing Director commented, “Want Glasses opticians has over a hundred years’ experience of high street retailing and last year we saw the opportunity to extend our offering online – giving customers the same high quality prescription glasses and contact lenses at greatly reduced prices. We are now working closely with OMG to develop our understanding of internet retailing and to optimise traffic to and sales from our website. With OMG’s help we’ve already seen our online sales quadruple and January 2009 is set to be our best month yet.”

Leanne Bowen-Thomas OMG’s Search Director said, “Successful online selling isn’t just about building an attractive website, but ensuring the site and its content are search engine-friendly and simple for customers to use, making it easier for potential customers to find you and buy your products.”

“There are real efficiencies and benefits from running affiliate marketing, SEO and paid for search marketing together under one roof. As well as having all the tracking and measurement in one place, we can control brand bidding more effectively, identify and resolve problems more quickly and ensure consistency of messages and offers, all of which helps drive greater brand prominence and share of traffic.”

“Through this approach we have helped Wantglasses.co.uk to strengthen its online presence and deliver a significant increase in sales.”


For further information please contact:

Gordon or Liz at MAW Communications on 01603 505845

Notes to editors:
OMG Network has been running affiliate programmes for some of the UK’s biggest brands since 2002. Clients include; Direct Line, Barclays, WHSmith, Eurostar and Cancer Research UK.

OMG Network was the first network to introduce affiliate account managers and still maintains a higher ratio of account managers to advertisers and affiliates than any other established network. It is the most successful UK network in the financial and insurance sectors.

OMG Search works with a wide range of brands including TaxAssist, Ticketmaster, Cotswold Co and Long Tall Sally.

In September 2008, OMG expanded into Europe. The Group launched OMG Poland with an office in Warsaw and also began running performance marketing campaigns in France, Germany and Spain.

Published on: 2:36AM on 24th February 2009