Thursday 26th February 2009

NurtureSphere™, a new online personalised healthcare tool, was launched as a beta version earlier this month. takes a fresh approach to developing a healthier lifestyle – by reviewing the nutritional information provided it gives the user recommendations and follows up with a series of tailored emails.

NurtureSphere, owned by Goldshield, has been put together with the help of digital communications consultancy CDA and digital web agency cScape. Goldshield, supplier of premium vitamins, minerals and supplements to the UK for over 16 years, has invested considerable resources in the project. Goldshield and cScape have worked closely to build a system that is intuitive, adaptable and presents users with valuable feedback.

Although currently focusing on weight management, over time, additional modules for other health concerns will be added, and various elements of each module will be implemented across Goldshield’s online marketing activities to encourage users to engage with them. The objective is to work with customers on a long term basis, providing advice and information to help them become more informed about their lifestyle choices, suggest relevant health products where appropriate and help users improve their quality of life.

The risks that our modern lifestyle creates have become a major worry. A recent government-commissioned Foresight report warned that 28 per cent of women and 33 per cent of men could be obese by 2010 (

John Martin, head of online marketing for Consumer Healthcare Direct at Goldshield:

“This time of year is one of our key periods as people continue with their New Year’s resolutions, one of the most popular being weight loss. Half the battle with losing weight is maintaining motivation, particularly if you’re doing it alone, so we’ve tried to develop a lifestyle tool that will complement any changes you make towards a healthier lifestyle. With everyone feeling the pinch at the moment, one of the easiest ways to remain positive and feel good is to look after your health”.

As the UK VMS (vitamins, minerals and supplements) market becomes increasingly competitive, it will be interesting to see how re-branding initiatives and price-lead marketing fare against customer loyalty and interaction over a long-term basis.



Notes to editors:

With over 16 years of experience, Goldshield was the first company to supply vitamins and supplements direct to consumers.

Our goal is to help our customers learn more about healthy living and its benefits by giving straightforward advice and offering products that are designed to provide tangible improvements to health and wellbeing.

Goldshield Plc (a FTSE-listed UK pharmaceutical company) has grown from strength to strength since it’s inception by developing premium products that we believe in. Health areas covered include joints & mobility, heart health, antioxidants, weight management and many more. Brands in the healthcare portfolio include LIPObind™ ( and Appesat™ (

If you require further information, please contact Leon Edwards, online marketing executive at Goldshield:

T: 020 8588 9065

Published on: 2:21AM on 26th February 2009