Audience Grows 38% in the second half of 2008,Reaching Nearly 2.5 Million Unique Viewers in December

London, UK – 26th February, 2009 – Metacafe® solidified its position as the leading independent online video site in the UK, attracting nearly 2.5 million unique viewers in December representing a 38% growth since July 2008 - as reported by comScore Media Metrix.

“We’re pleased to enter 2009 with such strong momentum,” said Dominic Dunne at Perform Sales who represent advertising sales for Metacafe in the UK. “Our focus on making it easy to find entertaining videos keeps consumers coming back for more, and we’re committed to helping advertisers connect with those consumers through innovative campaigns which are well-suited to the medium.”

Metacafe focuses exclusively on short form original content and is working with independent creators as well as official content owners such as Sony Music and the NBA to offer visitors an unparalleled entertainment experience. Leading brands such as 20th Century Fox, Absolut, P&G, Electronic Arts, Microsoft, Starburst, Universal Pictures and dozens more have advertised on the site.

Metacafe remains focused on two key initiatives:
- Teaming with content partners in key short-form entertainment categories including TV clips, movie trailers, music videos, sports highlights, video game trailers, comedy sketches, news and animated videos; and
- Growing usage of WikicafeTM, which empowers the Metacafe community to add and edit the tags, titles, descriptions and more for any of the millions of videos on the site, helping improve video search results and recommendations.

Published on: 6:31AM on 27th February 2009