2 March, 2009, London, UK – The Search Works, the digital performance marketing agency and UK's largest search specialist, announces today it has been appointed by Dorling Kindersley (DK), the world’s leading publisher of reference books, to manage the SEO (Search Engine Optimisation) requirements for its two principal websites: www.dk.com and www.traveldk.com, set to be migrated to a new platform later this year.

The Search Works will act as an extension of the in-house online team, and oversee the sites’ migration from one platform to another, whilst maintaining online brand visibility. Following the migration, the search specialists will work closely with DK’s online department to drive sales on a multi-channel basis, both online and on the high street. Ultimately, The Search Works will increase interaction across both sites and boost DK’s ranking in search listings.

Lauren Baldwin, Dorling Kindersley’s online editor said: “As a global leader within a highly competitive industry with limited prior SEO in place, we required an agency capable of offering more than just a standard service; we needed specialist insight and strategic recommendations that will help us maximise the digital space. The Search Works is positioned to do just that.”

Gary Reid, The Search Works’ director of search performance said: “The DK brand is a significant new win for The Search Works. Our record of providing winning strategies for large and respected brands means we are able to work with DK’s in-house departments, apply our expertise and help them exceed their business objectives.”

Published on: 4:00AM on 3rd March 2009