Lakeland, the home of creative kitchenware, has appointed AWA to develop email marketing campaigns.

AWA will be responsible for the design and build of a number of Lakeland’s emails, across a variety of different campaigns. AWA will also be working with Lakeland as it seeks to continuously improve the effectiveness of its digital marketing.

Commenting on their appointment, AWA Board Director Christina Marks said, “We’re delighted to be working with the team at Lakeland on their tremendously well respected brand.”

“We are developing a range of campaigns which will have strong resonance across the brand’s hugely faithful following. And, by developing email communications which will work hand in hand with Lakeland’s other marketing activity, we will be looking to focus on building genuine relationships with Lakeland’s current and potential customers.”

AWA celebrates its fifth birthday on 4th March 2009 and has clients including ASDA, Otto, Republic, GatenbySanderson and InterfaceFLOR.


For further details, please contact Judith Doherty on 0113 394 4371 or

Notes to Editors:

1. AWA is a digital agency.

We believe in strategies that inspire, creative ideas that captivate and technical excellence that brings it all to life.

Our results speak for themselves, and that’s why we call what we do ‘digital with impact’.

2. AWA is headed by Managing Director, Alasdair Wightman and has 22 team members working from its offices in the Round Foundry Media Centre, Leeds.

3. Visit the AWA website at

Published on: 5:21AM on 3rd March 2009