Oxfam has awarded its digital communications account to digital direct agency CheezeDMG, a member of Digital Marketing Group plc.

The agency scooped the business, which includes strategy, creative, media planning and buying, search marketing and online advertising, following a four-way competitive pitch.

Cheeze’s team, overseen by Group Account Director, Jenny Eaves, will work in partnership with Oxfam’s newly created Digital Communications Team on digital direct response, online brand and message communications, and campaigning drives.

Sam Bain, Oxfam’s Head of E-Commerce, commenting on Cheeze’s appointment said, “Digital is an area of investment and focus for the entire organisation and increasingly the principal channel for our direct response campaigns. Cheeze showed us that they were the digital communications agency we were looking for to support our wide range of digital needs and help us deliver on our objectives, whilst maximising ROI on our spend.”

Matt O’Brien, Managing Director, Cheeze said, “It goes without saying that we’re totally thrilled to have been awarded this prestigious account. The opportunities for helping Oxfam realise their digital vision for the organisation are huge and we’re really just raring to get started.”

Oxfam GB is a leading international NGO with a worldwide reputation for excellence in the delivery of aid and development work. For further information please visit www.oxfam.org.uk


About CheezeDMG

Founded in 1999, CheezeDMG is one of the UK's leading digital direct marketing agencies with a staff of 30 and a turnover of £13million. In 2007, CheezeDMG was acquired by Digital Marketing Group plc for £9.5million.

The business continues to grow year-on-year through its unique combination of first-class service, cutting-edge digital marketing solutions and focus on delivering real profit that sees clients average a £20 return for every pound spent.

CheezeDMG offers a full range of digital marketing and advertising services including Search Engine Marketing (PPC), Search Engine Optimisation (SEO), Digital Advertising, Price Comparison Marketing , Digital Creative, Web 2.0, Strategic Consultancy, Media Buying and Planning and E-mail Marketing .

Clients include: PDSA, Budget Car Rental, Holiday Cottage Group, AXA plc, ReD, Exclaimer, Helping Hands, RSPCA Pet Insurance and Canterbury of New Zealand.

CheezeDMG is a member of the IPA, DMA & SEMPO.
www.cheeze.com , www.cheeze.com/blog, www.twitter.com/cheeze_agency

About Digital Marketing Group:

CheezeDMG is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing.

In 2008 Digital Marketing Group ranked third in NMA's Top 100 Interactive Agencies guide and Marketing's Digital League Tables respectively; and in 2009 was named the UK’s biggest digital business in Campaign’s Agency Performance Leagues.

For more information please visit: www.digitalmarketinggroup.co.uk

Published on: 6:39AM on 5th March 2009