New tracking technology will increase the accuracy and reliability of affiliate sales on the dgmAffiliates network maximizing ROI visibility for merchants and affiliates.

dgm, the UK’s most experienced affiliate marketing network, has launched AccuTrak Technology, the latest innovation in the ongoing development of its industry leading tracking solution. Unlike most contemporary tracking systems that rely on cookies to record sales, AccuTrak Technology stores and matches information in the user’s browser cache. AccuTrak Technology is extremely reliable and ensures that missing sales, one of the ongoing issues in administering an affiliate program, are significantly reduced.

dgm already has a reputation for robust and reliable tracking technology. It’s infrastructure and failover systems means that the network has not lost a sale due through technological issues in 4 years, a claim few other networks can make. This is coupled with an ongoing program of development ensuring dgm is a leading provider of technology in the affiliate marketplace.

“We’re very pleased to announce the release of our AccuTrak Technology which is a significant upgrade to our tracking solution”, commented Carl Davis, dgm’s CEO. “dgm enjoys a solid reputation for reliability of its technology and this latest improvement means that our affiliates and merchants get even better visibility of their ROI. Missing sales are one of the thorns in the side of the industry and we’re pleased to be working to reduce that issue.”

AccuTrak will run alongside existing cookie and server based methodologies and reporting will be aggregated so users of dgmPro and the networks API will be unaffected by the changes.

For further information please visit our website at www.dgm-uk.com or contact Chris Russell-Smith, Marketing Director (t: 02079434200 | e: chris.russell-smith@dgm-uk.com)

Published on: 10:18AM on 5th March 2009