Leading digital agency, Five by Five, today launched the latest campaign site for fashion retailer New Look to support their Spring/Summer Most Wanted campaign at www.newlookmostwanted.co.uk

The site brings New Look’s Most Wanted fashion magazine to life online using video and cat-walk imagery of the new range and links users through to shop online at www.newlook.co.uk.

The site features an exciting application that allows users to give themselves a makeover. By uploading a photo of themselves they can select a range of hairstyles and outfits from the new range, to create a ‘New Me’. They can then enter their ‘New Me’ into a prize draw to win a £500 shopping spree, haircut and colour at Toni and Guy as well as the chance to win film premiere tickets.

A content management system has also been developed to allow New Look to update product and prices during the campaign.

Elizabeth Flynn of Five by Five comments:

“The site allows the client to be able to update product info in real time, enhancing the user experience and maximising sales opportunities for New Look’”

Raquel Cubillo of New Look comments:
"The new site is great....it has a fun and upbeat feel and is really engaging which is exactly what we were looking for. The competition is the perfect way for users to give themselves a makeover from our new Spring/Summer range and gives them all the information they need to buy online or in store"

For more information contact
Catherine Waldeck
Marketing Manager
Five by Five
catherine.waldeck@fivebyfivedigital.com
023 8082 7382

Published on: 4:08AM on 10th March 2009