iPod takes the ‘Experts Choice’ following a public vote

Future Proof claimed the highest and most prestigious award, the Grand Prix, at The British Interactive Media Association (BIMAs) ceremony last night. Both educating and inspiring, the CD Rom for Keele University targeted 14-16 year olds from lower socio-economic groups and deprived families: encouraging them to enter higher education. Taking the majority share of the public vote, Apple’s iPod swept the board to win the publicly decided ‘Experts choice’ award. Winners in 22 different categories also received awards at the 20th annual BIMAs dinner.

According to Alasdair Scott, Chair of the Awards at the 2004 BIMAs: “The innovation and creativity displayed in this year’s entries has been truly astonishing. The diversity and quality has made the judging process very difficult, but also enjoyable. It is great to see our industry back on its feet, focusing on capturing the imagination of its users with both greater innovation and a better understanding of effective design.”.

Future Proof’s work for Keele University was considered by the judges to have both the quality and depth of design deserving of the Grand Prix. The project saw the company tackle the notoriously critical and often cynical youth market. According to the judges, the CD Rom inspired and educated the target audience with humorous and interactive content detailing life at university, degree information and career choices.

The 2004 panel of judges consisted of leading creatives in the fields of design, advertising, digital, film, music, broadcast and photography coupled with a large number of client-side representation from telecoms, broadcast, publishing, hi-tech and FMCG.

Introduced at this year’s BIMAs, the ‘Experts Choice’ award recognises products, services, initiatives and events that have influenced the UK digital sector during the last 12 months. The iPod unsurprisingly gained the majority of the public vote which was conducted via an SMS voting system. Runner up in this category was the Disability Rights Commission’s survey, which clearly revealed the importance and the impact of regulation and legislation on the digital industry.

Scott concludes: “Once again this industry proves that it can both innovate and challenge the creative status quo. The 2004 BIMAs reflect the maturity and continued enthusiasm in our market and we look with eagerness to next year’s event. ”



Katy Howell
Immediate future
0845 408 2031
07803 898 511

Editorial notes

Full list of winners

Experts’ Choice Award
Sponsored by
Apple iPod

Produced by Conchango
Produced for LMUK (Loyalty Management UK)

Banking & Financial Services
Personal Finance ‘Wealth Calculator’
Produced by Poke
Produced for Yahoo! UK & Ireland

Business & Corporate Communications
Vodafone Future Vision
Produced by North Kingdom / Paregos
Produced for Vodafone Group Services

Consumer and Public Services (including Government)
Produced by Grand Union
Produced for Britvic Soft Drinks

Training & Home Learning
Produced by Intuitive Media
Produced for DFES, C2K(NI), SEED (Scotland) & Grid Learning

Entertainment & Media Owners
Channel 4 Desktop in4mer
Produced by Flare Creative
Produced for Channel 4

Travel & Leisure
British Midland (BMI) Website Redesign
Produced by Euro RSCG Interaction
Produced for BMI

Arts & Culture
Room 10101
Produced by Poke
Produced for Poke (sponsored by Nokia)

Charity, Government & NGOs
NDCS ‘Parent to Parent’ CD ROM
Produced by E3 Media
Produced for National Deaf Children’s Society

The Nine Qualities
Saman Rahmanian
Brunel University

Best use of internet
Sponsored by Nielson//NetRatings
Vodafone Future Vision
Produced by North Kingdom/Paregos
Produced for Vodafone Group Services

Best use of iTV
Sponsored by SKY Interactive
adidas Kicking It
Produced by Weapon7
Produced for adidas & PHD

Best use of DVD
U2 Live from Slane Castle
Produced by Solo Too
Produced for Universal Records

Best use of CD/Kiosk
Future Proof
Produced by Code Computer Love
Produced for Keele University

Best online Game
Produced by magnetic North
Produced for Kelloggs

Best online relationship marketing
Sponsored by DatingDirect.com
Orange eCRM Programme
Produced by Fullsix and Poke
Produced for Orange

Best interactive advertising
Sponsored by Netklix.com
AOL Trade Advertising
Produced by Lean Mean Fighting Machine
Produced for AOL

Best integrated campaign
Sponsored by Price Jamieson
Produced by Poke
Produced for Observer Music Monthly

Best integrated campaign
Sponsored by Price Jamieson
Produced by Publicis Dialog
Produced for Hewlett Packard

Best usability or accessibility site
Sponsored by learndirect
Cancer Research UK Running Programme Website
Produced by Cancer Research UK with Big Picture

Best use of Broadband
Who Wants to Be a Millionaire on AOL Broadband
Produced by JailDog
Produced for Celador International

Best use of mobile services
Text Message Banking
Produced by First Direct

Grand Prix
Sponsored by BIMA / Revolution
Future Proof
Produced by Code Computer Love
Produced for Keele University

About BIMA
The British Interactive Media Association, BIMA, is the trade association representing the interactive media industries in the UK. Established in 1985, it brings new media into focus, through its activities and networking opportunities that provide clarity and guidance.

With more than 200 organisations and individual members from all sectors of the market, BIMA provides a valuable way to keep up with developments in a fast-moving sector. Members range from large software houses to up-and-coming developers, working online or on disc-based media, in education or business. All members share a common goal: To exchange information and advice on the technology, application and business of new media, and to promote the use of interactive technology to business and the public.


Published on: 12:00AM on 24th November 2004