Speed-Trap today announced the results of performance testing they have been undertaking with a number of their customers.

Speed-Trap’s unique in-page data capture technology (which powers their range of web analytics, targeted marketing and CRM solutions) delivers unprecedented detail and accuracy. This is achieved by the way it captures the customer’s interaction at the user interface (inside the web page) and makes this data available to allow the site owner to tailor the site to deliver the best customer experience possible.

Hilton Hotels Corporation, the leading global hospitality company, decided to use a Speed-Trap solution to augment the data from their WebTrends installation and help them better understand the visitors to their sites and measure the quality of user experience the new site was delivering. However, they wanted to be sure that the Speed-Trap technology would itself not affect site performance.

As Malcolm Duckett, VP Operations at Speed-Trap explains, “Our customers are typically very focussed on maintaining high service quality to their customers, and are therefore concerned that Speed-Trap technology will not affect site performance or customer experience because of the depth of data captured and Speed-Trap’s unique approach.”

Duckett continued, “While a technical analysis of Speed-Trap’s Dynamic Collection™ technology suggests that there will be negligible impact and in some cases an improvement in performance, many customers really want to see that proven on their own site. So as part of the deployment on Hilton’s new “Pangea” web site, they decided to do a ‘before and after’ analysis of performance with and without Speed-Trap’s technology in place”.

Hilton Hotels web team undertook this analysis, using a website performance monitoring system, and results showed that in fact, the website performed with no perceptible difference in speed once the Speed-Trap system was in place. Oystein Ulrichsen, HICOM Operations Manager for Hilton Hotels, comments, “We identified the impact of the Speed-Trap script and there was less than a half second, one-off, penalty for each user to download the main script, and subsequently a few milliseconds for data transfers to Speed-Trap on each page.”

Duckett comments, “It is a great result and validates our claims, analysis and the experience at other Speed-Trap customers – we need to thank Hilton for being good enough to share their data. This insight shows that switching from a traditional tag-based web analytics to Speed-Trap’s tag-free technology will typically result in an improvement in site performance due to the reduction in tagging overhead. As Oystein Ulrichsen says, ‘The Speed-Trap technology only incurs a one-time overhead for each user whereas a traditional tagging solution results in a tagging overhead on every page viewed from the site’”.

About Speed-Trap

A provider of software that uses Web 2.0 technology to capture and analyse interaction at the user interface to deliver complete real-time data on every visitor and user of your online applications – complete online customer insight.

Software solutions built using Speed-Trap technology are being used by businesses to drive, monitor and measure on-line marketing activity, on-line business processes and real-time and near-real-time personalisation systems.

Speed-Trap’s customers include Alliance & Leicester, directgov, Betfair, Paddy Power, PC World Business, moneysupermarket.com & travelsupermarket.com, and WH Smith. Speed-Trap’s partners include the SAS Institute, Teradata.

Media Contacts

Will Gardiner at itpr
Tel: + 44 (0) 1932 578 800
Fax: + 44 (0) 1932 578 801
Email: willg@itpr.co.uk

Published on: 5:00AM on 11th March 2009